Yo! Group, a full service agency specialized in incentive marketing, trade marketing, live marketing, and digital solutions, announces its international expansion. The new U.S.-based unit is established with the goal of serving local and global clients, offering a strategic bridge between Latin American and North American markets.
With over 10 years of operation—serving brands such as Camil, DEXCO, Flora, FORD, GM, PEPSICO, Seara—Yo! Group is recognized for its integrated deliveries, from planning to execution, with a focus on generating real value for the business of major national and multinational brands. The physical presence in the U.S. is a response to the growing demands from the agency’s clients for international projects, especially considering the upcoming World Cup, which will be held in three North American countries (Canada, U.S., Mexico), as well as opportunities related to major events like the NBA, NFL, global trade shows, and educational programs.
“With this move, we have the potential to increase brand visibility on the international stage over the next two years and triple business opportunities focused on sports experiences, global incentive programs, and corporate events connected to major markets,” says Juliana Altruda, CEO and founder of Yo! Group.
The U.S. operation will be led by Juliana, reinforcing the agency’s commitment to close, strategic management aligned with the profile of each market. The expectation for the new operation is to increase revenue from international projects by up to 25% over the next 12 months, driven by activity in the North American market and new global demands.
Among the key highlights of this new phase is the Business Program, a Yo! Group exclusive product under the incentive marketing pillar. Far beyond traditional award trips, the program offers an international immersion focused on executive training, strategic content, and business generation. Each program is tailor-made, connecting leaders and decision-makers to innovation hubs, top universities, global trade shows, and qualified networking environments—always aligned with the brand’s objectives. The format, which has already been successfully applied for companies like Seara and Dexco, is considered one of the agency’s differentiators in the market.
The new unit reinforces Yo! Group’s strategy of being where the client needs, with cultural intelligence, operational efficiency, and proximity. The agency’s international operations also include customized sports experiences, live marketing actions, brand activations at major events, and corporate relationship projects. The local team will be structured according to demand, with support from the Brazilian operation, which currently has about 45 direct employees and a solid network of specialized partners.
“The focus of the expansion is not volume, but relevance. Yo!’s international presence opens doors not only for new business but also for valuable cultural and professional exchange for our team in Brazil. We want to build a global network of active collaboration, expanding repertoires, strengthening competencies, and connecting brands to the most meaningful experiences,” adds the executive.
The U.S. operation is the first step in a larger global expansion plan. The agency already maintains an embryonic structure in Europe, which may be expanded as international projects evolve.
