At a press conference, Yalo, an AI-powered intelligent sales platform, presented Oris to specialized media for the first time – the first intelligent sales agent: a new type of ‘digital employee’ created to sell like the best human salespeople, at scale and data-driven. Oris can understand voice messages, make strategic recommendations, act proactively, and sell in a contextualized, personalized, and scalable manner using artificial intelligence across any channel, including voice calls, WhatsApp, apps, and more. This launch marks a turning point for companies looking to boost sales and improve customer relationships.
‘It’s not a wave. It’s a tsunami,’ exclaimed Javier Mata, CEO of Yalo. Artificial intelligence is learning three times faster than human intelligence, and according to Barclays Research projections, it is poised to become widely accessible. This advancement places the market before an inevitable scenario of adaptation. As Javier Mata provocatively states, ‘By the end of this decade, there will only be two types of companies: those that use artificial intelligence and those that no longer exist.’
With Oris, Yalo is betting on a new level of commercial interaction. More than just automation, the agent is trained to act with commercial instinct. It interprets voice commands, accesses purchase histories, negotiates prices, and makes suggestions based on behavioral data and sales targets. According to the company, Oris can triple conversion rates compared to traditional e-commerce, in addition to increasing average order value by up to 40%.
This performance stems from a robust architecture that combines contextual memory, multiple generative interfaces, routing between language models, and cutting-edge security. The agent performs cross-selling, upselling, and intelligent follow-ups with an active approach: detecting opportunities, initiating interactions, and delivering recommendations with precision—always at the right moment.
Oris is the first step in a broader vision: enabling any company to create its own ‘digital employees,’ tailored to different channels, segments, and customer journeys. With a presence in over 40 countries, Yalo already connects 4.2 million small businesses and records over 100 million user interactions, driving more than $4 billion in sales. Among the platform’s clients are giants like Nestlé, Coca-Cola, Femsa, and Mercedes-Benz.
The market results are impressive. A major bottling company, a Yalo client, saw its average order value grow by 44% and improved its product mix by 48% after adopting the solution. A partner bank automated tasks for 28 million customers, freeing up over $200 million in credit. In another case, a retailer achieved $500 million in sales with support from Yalo’s agents—29% of financing was granted through these interactions.
For Mata, the future of sales will be hybrid, with humans and digital workers acting together. ‘What makes human intelligence a good salesperson can also make AI an excellent commercial agent. We’re building a new workforce—more strategic, more efficient, and exponential,’ he says.
With the launch of Oris, Yalo makes it clear that traditional digitalization is behind us. Now, selling well requires more than just a digital presence: it demands real-time intelligence, personalization at scale, and agents that know how to act—not just respond.
