X-ONE, the global leader in premium mobile device protection solutions, has just launched its official e-commerce platform in Brazil. This move marks a strategic step in consolidating the brand in the country, where it has operated since 2018 through an extensive network of authorized resellers.
Known for its high-performance products (such as screen protectors, cases, cables, and chargers), X-ONE is now entering the B2C market with expectations of generating R$ 2.5 million in sales by the end of 2025, including R$500 thousand in the first month of operation.
The launch of the e-commerce platform responds to a growing demand from consumers who previously struggled to find the products in physical stores. The new platform offers a seamless, responsive, and mobile-optimized shopping experience, with intuitive navigation and a simplified checkout process. Consumers will find 400 to 600 SKUs available, with options for different smartphone models, colors, voltages, and usage needs. The website accepts payments via Pix and major credit cards, with nationwide delivery.
“Our goal is to democratize access to the X-ONE portfolio without compromising quality and brand experience. The e-commerce launch strengthens our relationship with end consumers and underscores our commitment to innovation, convenience, and excellence in service,” highlights Breno França, the brand’s CEO.
The online store was developed on the Shopify platform, with strong investments in UX, mobile-first design, and advanced SEO practices. The brand is also preparing a series of promotional and loyalty actions for the new channel, including free shipping for purchases above R$ 400, an outlet section with selected products, and seasonal campaigns such as Father’s Day, Black Friday, and Christmas. Among the projects in development are a subscription club and a points program redeemable for products.
With a global presence in over 75 countries and more than 20 million protected devices, X-ONE is a pioneer in extreme protection technologies, featuring international certifications and military-grade materials. In Brazil, the company has been building a solid B2B presence since 2018, operating exclusively through specialized retailers, with an active monthly base of 700 to 1,200 partners.
Beyond expanding its operations, the launch of the e-commerce platform will also strengthen the brand’s digital presence. X-ONE is rolling out a robust marketing campaign focused on performance, digital media, and influencer marketing, aiming to broaden its reach and reinforce its position in the premium smartphone accessories segment.
