Zuk, Brazil’s largest real estate auction organization, has every reason to celebrate its recent results. The year 2024 marked the company’s best performance in the last 15 years, with a 35% increase in sales compared to 2023, which had already shown a 35% growth over 2022. All this without changes to its business model or acquisitions, proving the strength of the company, which has been in the market since 1986.
For 2025, the main novelty is the focus on generating quality educational content. The goal is to make auctions even more well-known, expanding the number of qualified and confident buyers ready to do business in this format.
In this sense, investing in auction education is essential, as this purchasing method remains an attractive alternative regardless of market conditions. Auctions enable the acquisition of properties at prices below valuation, making them especially sought after during periods of economic instability when the demand for safer investments—like in the real estate sector—increases, along with the rise of properties directed to auctions due to higher delinquency rates.
New CEO and strategic partnerships
One of the highlights of 2024 for Zuk was the arrival of Henri Zylberstajn as the new CEO. A multifaceted professional—partner in the company since 2023—with extensive experience in various sectors, he brought a renewed vision to the business. Throughout the year, the company prioritized partnerships with financial institutions and judicial courts, in addition to strengthening relationships and attention to buyer clients.
“With almost 40 years of history and market leadership, Zuk remains faithful to its business model and continues to deliver impressive results. These are the fruits of hard work and excellence in serving our two customers: sellers and buyers. We ended last year even more consolidated, leading the sales ranking of key partners and offering our over one million users an expanded and qualified property portfolio. Our goal now is to bring auctions to an even wider audience, focusing on education,” says Henri Zylberstajn, CEO of Zuk.
Partner network and attractive discounts
Currently, Zuk has a wide network of partners, including major financial institutions such as Itaú Unibanco, Santander, Bradesco, Safra, Creditas, Siccob, Banco Pan, Banco Inter, Daycoval, Creditas, and C6, as well as various judicial courts. With a team of over 100 employees and a mailing list exceeding one million users, the company’s success is also linked to highly competitive discounts and facilitated payment methods. Today, the options available on Zuk’s Portal can be purchased for up to 80% below market prices, with financing options of up to 35 years.
