Consumer Day, celebrated on March 15, was the subject of 6,245 publications on digital channels from January 1 to March 17. In March, there were 5,945 publications, with the day with the most posts being March 15, with over 2,600 publications on the topic and an average of 349 comments per day, according to monitoring by STILINGUE by Blip, a multichannel platform focused on creating better digital experiences between brands and consumers through social listening and the potential of artificial intelligence.
The analysis indicates that “Promotions,” “Consumer Rights,” “Fraud,” “Expensive vs. Cheap,” and “Gratitude” were the most frequently used terms in mentions of Consumer Day. According to the study, 63% of these were classified as positive, 31% as neutral, and 16% as negative. Regarding offers, there were over 1,300 interactions with themes such as “exclusive promotions” and “unmissable discounts” to attract potential customers.
Regarding consumer rights, over 400 publications mentioned the topic, warning buyers to pay attention to the Consumer Protection Code. The word “protection” was widely used in posts to reinforce the importance of caring for consumers. Concerning “fraud,” around 100 publications referred to fake promotions, with “olive oil” being the product most associated with the term, followed by “online shopping.”
Of all conversations, 33% took place on X (formerly Twitter), 28% on news portals, 28% on Instagram, and 17% on Facebook. Another insight from the monitoring is that 70% of the post buzz came from organizations and businesses, 21% from female audiences, and only 9.3% from men—which could help many brands define their strategies for next year’s Consumer Day.
Companies in the food and beverage sector were the ones that posted the most, represented by supermarkets, markets, and wholesalers. Chocolate stores also appeared with promotional campaign announcements, alongside the automotive, travel, and technology sectors, which also stood out in the monitoring.
“Consumer Day has seen significant engagement from retailers and companies across various sectors that take advantage of the date to boost sales, using social media to promote offers, delight customers, and attract new consumers. We see how social listening is also strategic for this period, allowing brands to monitor words, trends, and trending topics to adapt and improve their promotional activations. Undoubtedly, some of the insights social media monitoring provides become key tools in planning for future commemorative dates, even for Consumer Day in 2026,” concludes Menedjan Morgado, Insights Manager at Blip.
Methodology STILINGUE by Blip
The monitoring considered channels such as X (formerly Twitter), Facebook, Instagram, blogs, news portals, BlueSky, forums, Reclame Aqui, and YouTube. The data presented reflects the volume of mentions associated with Consumer Day. For data collection, the keywords ‘Consumer Day,’ ‘praise,’ ‘criticism,’ ‘discount,’ ‘most advertised products,’ and ‘daily promotions’ were mapped.
