According to Nuvemshop, the leading e-commerce platform in Latin America, there was a 30% increase in revenue for small and medium-sized e-commerce businesses that invested in Easter, reaching R$3.9 million. Approximately 88,000 holiday-specific products were sold, a 28% growth compared to 2024.
Products registered as ‘Easter’ on the platform saw a 42% increase in the number of items sold and a 45% growth in revenue, totaling over R$1.6 million. Meanwhile, chocolates, which are a holiday symbol for many, experienced a 5% decrease in total e-commerce sales.
“Easter is the biggest time of the year for candy shops and chocolatiers, but for retailers in other segments, the holiday can be an extra opportunity to offer different products to consumers. Currently, we have over 150,000 clients on the platform across various segments. For every holiday season, we ensure retailers can provide options for all types of consumers,” explains Carolina Lago, Brand and Content Manager at Nuvemshop. “We aim to make e-commerce more accessible for entrepreneurs, while also directly benefiting consumers by expanding product offerings based on their needs, no matter the time of year,” she concludes.
The success in selling products from other segments is exemplified by Parafinesse, an e-commerce store specializing in candles and aromatic products. They embraced a current trend and created two holiday candles: one with chocolate and orange and another with pistachio, offering them in Easter egg-shaped packaging. The novelty pleased customers, leading to a 37% revenue increase in March alone, and the average order value also grew by 12%.
“During Easter, we’re bombarded with images and offers related to chocolate, but there are people who don’t consume it. Thinking of them, we wanted to offer a product that evoked the comfort associated with sweets,” says Beatriz Costacurta, founder of Parafinesse. “It worked—the candles were so popular that we’re considering keeping them as permanent items in our catalog,” she adds.
The data was collected from Nuvemshop’s Brazilian merchant base between March 14 and April 13, 2024 and 2025.
