The Atomic Group, an innovation and technology hub aiming to generate R$35 million in revenue by 2025, is introducing the market to Atomic Ventures’ ‘channel for equity’ model, one of the seven companies that make up the group. The model brings unique advantages that position Atomic Ventures as the future of startup acceleration in Brazil.
Atomic Ventures offers entrepreneurs sales channels to activate their products within the group’s active customer base at no cost. Currently, this base includes over 2,500 clients across multiple economic sectors. It also provides strategic mentorship for growth. The model converts part of the revenue into proportional equity (shareholding).
This creates a fairer model, as highlighted by Atomic Group founder and CEO Filipe Bento. It also respects the entrepreneur’s time through a two-phase process: pre-acceleration—’an initial period of strategic mentorship and validation before signing the acceleration agreement’—and the actual acceleration program.
The pre-acceleration phase includes simplified due diligence with initial legal and financial analysis; an investment and/or acquisition preference term while the startup is incubated; and mentorship with experts, evaluating key aspects like business model, scalability, initial traction, and corporate structure.
The acceleration phase involves legal formalization (investment terms, including equity and strategic objectives) and Atomic Ventures’ deliverables: initial capital for connecting with the Bitrix marketplace; a network of mentors and experts in product, marketing, sales, and finance; and connections with investors for future funding rounds.
“We transform founders into leaders of scalable and profitable businesses, empowering them to own their destiny,” emphasizes Bento.
The executive also notes that Atomic Ventures’ model integrates an innovation and technology ecosystem formed by other Atomic Group companies—Br24 (representative of the international Bitrix platform), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital, and Atomic Data.
From this ecosystem, Bento cites two cases illustrating its potential. One is PowerZap WhatsApp API for Bitrix24, which integrates WhatsApp customer communication within Bitrix24 CRM. In two years, this solution’s monthly revenue grew over sixfold—from R$71k in July 2022 to R$468k in July 2024.
Another case is Br24’s PowerBot, a chatbot built on Bitrix24. It enables agile implementation of powerful solutions. In its first four months, client numbers surged sevenfold (28 in September 2024 to 144 in December), with revenue following the same growth (from R$7k to R$50k monthly).
“Companies aligned with Atomic Ventures’ model receive well-structured investments, technology-driven solutions (not manual services), proven MRR [monthly recurring revenue], financial potential, and validated products,” stresses Atomic Group’s CEO.
