Everyone knows the significant impact that certain seasonal dates have on commerce and people’s purchasing behavior regarding specific products, and with Easter, it would be no different.
According to a survey conducted by Winnin, a platform that uses proprietary artificial intelligence to map cultural trends based on video consumption on the internet, Cacau Show and Lindt were the most mentioned brands during the period, each with distinct strategies but both with significant impact among consumers.
Cacau Show was the brand that stood out the most during the period, leading the ranking of most talked-about companies regarding “Easter” on major social networks—Instagram, TikTok, Facebook, and YouTube—between April 1 and April 21, with 1.6 million mentions. Meanwhile, Lindt secured second place in engagement share, with an impressive 1.1 million mentions and leadership in user-generated content (UGC), highlighting the high public interest in its premium products.
Additionally, other brands, such as Lacta, Bauducco, and Tortuguita, also stood out on social media with campaigns focused on last-minute purchases, , and illustrative pieces that resonated with consumers’ imaginations.
Owned, Earned, and Paid content on the theme “Easter” on Instagram, TikTok, Facebook, and YouTube from 04/01 to 04/21. Brazil. All genres and ages
Long before Easter, about four months before the date, influencer reviews were already circulating organically on social media focusing on the key launches of the season, such as prices, packaging, and new flavors.
According to research released by Nexus, 52% of Brazilians intended to buy Easter eggs, even with the price increase caused by inflation and the rise in the average price of the Easter basket.
As one of the most important dates on the Christian and Jewish calendars, Easter goes beyond religious celebration and establishes itself as a strategic moment for commerce. Traditional chocolate eggs are part of the imagination of young and old alike, making the period highly attractive for marketing actions and the promotion of seasonal products.
