Culture moves fast and those who want to lead need to keep up. With this in mind, Winnin, a platform that uses proprietary AI to map cultural trends from online video consumption, presents Industry Watch: Cultural Hubs powered by Winnin, a platform that brings together key studies on where people’s attention really is when it comes to Beauty & Personal Care, Retail, Finance, Food and Beverages.
According to Gian Martinez, co-founder and CEO of Winnin, “In the attention economy, there are winners and losers. And those winning this game are the brands that understand how to stay relevant to their audiences, continuously, by building engaged communities around them.” It is precisely to support these brands that Industry Watch was created.
Each hub functions as a landing page packed with data and strategic insights that help understand cultural behavior within each category. All based on what people are actually watching, liking, and sharing—real data captured straight from the source: videos.
Within the hubs, marketing and insights professionals will find:
- Share of Attention™ of brands: who is dominating the cultural space in the category and how does your brand position itself?
- Video engagement: which themes, formats, and approaches generate more connection with the audience
- Hottest formats of the moment: Shorts? ASMR? Lives? Vlogs? Discover what works best in your market
- Audience portrait: what does this audience love to consume? What are their interests and behaviors?
- Actionable insights: practical information to apply directly to strategy—from creative briefing to brand performance.
“With Industry Watch: Cultural Hubs powered by Winnin, we are offering a powerful lens for brands to navigate this landscape with real data, clarity, and agility. It’s the future of cultural marketing, now accessible and actionable,” adds Leonor Militão, Content Marketing Coordinator at Winnin.
Industry Watch: Cultural Hubs powered by Winnin was created to help Marketing Directors and Insights Professionals understand what people actually do, not just what they say they do—enabling the development of more effective and culturally relevant strategies to connect brands to what matters today.
