A Wine, the world’s largest wine subscription club, is running the Zero Tax campaign, the most anticipated promotional event of the year, with many advantages and special labels under the theme: Zero Tax, the biggest offer of the year. The promotion is valid until tomorrow, May 30th, across all the brand’s retail channels: e-commerce wine.com.br, Wine app, and physical stores.
Considered a Black Friday for wines due to the enormous discounts it offers to end consumers, the campaign takes place on the occasion of Tax-Free Day (05/29) and the National Taxpayer Day (05/25) . This year, all wines in Wine’s portfolio are included in the promotion with discounts ranging from 30% to 80%. Additionally, for purchases made on the Wine website and app, there are offers for a limited number of wine bottles to be sold for R$1, gifts, and promotional kits completing the range of news.
Featured labels
Among the labels that will have great discounts during the Zero Tax campaign in this edition are Clos De Los Siete By Michel Rolland 2021 , the Altazor DO Valle del Maipo 2022 , the sparkling wine Louis Bouillot AOC Crémant De Bourgogne Brut , and the Pérez Cruz Winemakers Selection DO Maipo Andes 2022 . Also part of the selection are wines like Partridge Flying Cabernet Sauvignon 2023 , the Piranha DOC Vinho Verde 2023 and the V9 Reserva Chardonnay 2024 .
Wine Club and physical stores
The campaign also includes benefits for those who wish to become Wine Club subscribers: those who sign up for the annual plan during the promotional period receive cashback equivalent to three months, while in the monthly plan, the value of the first month is returned as cashback.
In physical stores, the experience will be intensified with a daily happy hour – which offers snacks and wine tastings, a prize wheel (a game that distributes gifts for purchases above R$350) and extended hours with 1 additional hour of service and fast order delivery, plus a special selection of wines recommended by the house sommeliers and the company’s CEO, featuring labels like Espumante U By Undurraga DO Región del Valle Central Brut for R$42.90; Metropolitano DO Valle Central Chardonnay 2023 for R$29.90, Piccini Memoro Bianco for R$99.00; Esteban Martín Crianza DO Cariñena Garnacha Syrah Tempranillo 2020 for 49.90; and Espumante Maraví Rosé Brut for R$49.90.
