The beauty industry in Brazil is recognized for being ahead of other countries. Here, aesthetic clinics offer clients increasingly technological and innovative treatments. However, for this modern experience to also be part of the customer service stage, the chatbot has become a key solution for businesses in this sector.
What are chatbots? How do they relate to the beauty and aesthetics field?
Chatbots are computer programs designed to interact with users through automated conversations, whether by message or voice. These systems can be pre-programmed with limited response options or use artificial intelligence and natural language processing to address user requests similarly to a human conversation. “They can be integrated into different platforms, such as websites, messaging apps, and social media. Therefore, they are essential in optimizing customer service,” adds Giovane Oliveira, Technology Director at Total IP.
In competitive market segments, it’s crucial to understand how to stand out. For Oliveira, the customer experience in a beauty space should deliver not only results but also agile service. “The faster you provide support for the audience’s needs, satisfaction is guaranteed. That’s why applying technology from the first contact tends to favor this aspect. Thus, due to the readiness of this tool, Chatbots have become allies for aesthetic professionals and businesses,” reinforces the tech
specialist. In this way, the customization possibilities of bots make the tool flexible and useful in different markets, including personal care. Check out four ways to apply the software in the consumer experience:
Scheduling: time slot selection can be automated. That is, someone interested in booking a procedure can activate a command to view available dates and select one.
Questions: when a space offers different procedures or products, especially related to personal care, there are questions about the process, results, prices, and more. In these cases, the technology can be applied to answer these inquiries without involving an attendant.
Notifications: it’s possible to program notices about the space, rules, promotions, service breaks, price increases, and more. The bot can contact all consumers simultaneously and, if needed, clarify any uncertainties.
Messages and tips: those who take care of themselves love receiving new guidance on how to enhance well-being. With this mechanism, maintaining the relationship becomes easier.
Aesthetic clinics are booming in Brazil
Investment in the aesthetics and beauty sector is on the rise, especially among small and micro-entrepreneurs. From January to September 2024, Brazil witnessed significant growth, with over 170,000 small businesses opening, including hair salons, manicurists, pedicurists, and specialized cosmetic stores. According to data from the Brazilian Micro and Small Business Support Service (Sebrae), this averages 700 new establishments per day, or nearly 30 per hour.
Another analysis by Modor Intelligence shows a favorable projection for the sector in the coming years. According to the numbers, the size of the Brazilian beauty and personal care products market is estimated at $33.14 billion in 2024 and is expected to reach $44.03 billion by 2029. “This field constantly observes the audience’s pain points and works toward their well-being and self-esteem. Therefore, those entering this space with the intention of generating profit and attracting clientele must be dynamic and updated with new digital solutions,” concludes Oliveira.
