Webmotors has just taken another step in its innovation and digital transformation strategy by announcing a new search tool with generative artificial intelligence (AI) capable of understanding natural language commands and delivering fast, accurate, and contextualized results. The new tool is being rolled out gradually on the platform and is already available to 15% of users. The expectation is that it will be expanded to the entire customer base by the beginning of the second half of 2025.
In addition to providing fast and accurate search results, the new tool also offers recommendations to users who are not yet certain about the most suitable vehicle model for their needs. In these cases, users simply need to indicate their requirements with commands like ‘I want an SUV with a sunroof and up to 40,000 kilometers driven’ or ‘economical cars with good space for a family,’ without needing to fill out traditional filters. The system understands this user interaction, interprets the need, and provides immediate recommendations.
For Daniel Polistchuck, Chief Technology Officer of Webmotors, the future of automotive search lies in conversation and contextual intelligence. “We’re talking about an intelligent search tool that truly serves the user, even if they don’t yet know the specific model they’re looking for. This completely changes the experience on our platform and reinforces Webmotors’ position as an innovation leader in the industry.”, explains the executive.
In addition to speeding up the research journey, this innovation enhances commercial performance by connecting potential buyers with higher accuracy to listings that truly meet their criteria.
AI IN WEBMOTORS’ AUTOMOTIVE JOURNEY
As part of its strategy to offer a complete ecosystem for buying, selling, and using automobiles and to maintain its leadership in the Brazilian market, Webmotors has been investing in innovations that enhance its business competitiveness.
In one of its most recent initiatives, the company announced a partnership with Amazon Web Services (AWS), Amazon’s cloud computing platform, to develop an AI-based solution that provides instant and personalized responses to customers who contact dealerships and stores via WhatsApp for vehicle information. The technology, already integrated with around 1,800 sales points in Brazil, has multiplied engagement in negotiations by eight.
Another significant advancement occurred in 2023 with the launch of Webmotors Serviços, which uses AI to simplify and expedite the vehicle maintenance process. Users can, for example, request quotes for repairs of minor or medium damages simply by uploading a photo taken at the scene. The system identifies the type of damage in up to seven seconds and immediately provides a cost estimate and directs them to the nearest workshop.
