Webmotors kicks off its traditional Mega Fair this Monday (3/17). For this year’s edition of one of Brazil’s largest vehicle buying and selling campaigns, the brand has bet on the talent of presenter Felipe Andreoli to be its official ambassador. With the slogan ‘press the button of now,’ the campaign offers a series of incentives until April 13 for those looking to buy or trade in a car. In total, over 200,000 offers will be available with special conditions, such as financing up to 60 installments, purchases with payments starting in up to 120 days, lightning deals on the app with prices below FIPE tables, among others.
As part of the campaign’s promotional strategy, Webmotors has prepared a series of actions across different formats and channels. In addition to Felipe Andreoli as its official ambassador, the brand will feature merchandising on open TV, radio spots and out-of-home media, a campaign with digital influencers from different regions of Brazil, engagement awards for dealerships and retailers, among other initiatives.
For Natália Spigai, CMO of Webmotors, the marketing strategy prepared for this year’s campaign fosters the ideal environment for those looking to buy or trade in a vehicle. “Our Mega Fair is already recognized in the market as an excellent business opportunity due to the conditions we offer. This year, we’ve prepared a strategy to make our audience feel even more encouraged to take advantage of this opportunity now and stop postponing the dream of buying or trading in a vehicle”, explains the executive.
The Webmotors Mega Fair takes place at a favorable time for business in the automotive sector. A survey conducted by the platform itself indicated that 68% of Brazilians want to buy or trade in a car this year, with 37% planning to do so in the first half. When asked how they intend to pay for the new car, partial financing is the most mentioned option among respondents (47%), followed by cash payment (32%), full financing (15%), and leasing/consortium (6%).
Details of the promotions and special conditions of the Webmotors Mega Fair are available on the company’s website, at webmotors.com.br/.
