Founded in 2007 as an e-commerce specialized in climate control, Webcontinental celebrates 18 years in 2025 as one of the biggest names in Brazilian e-commerce. With over 2 million products across more than 40 categories available on its website and proprietary app, the brand offers an intuitive and differentiated digital experience with the best benefits and advantages—a combination that wins over thousands of consumers every day.
With its administrative headquarters in Porto Alegre (RS) and over 500 employees, the company operates four strategic distribution centers located in Porto Alegre (RS), Navegantes (SC), Viana (ES), and Cariacica (ES), ensuring logistical efficiency and fast deliveries nationwide.
Throughout its journey, Webcontinental has built a robust and diversified business model that goes beyond digital retail. The company also operates as a marketplace and integration hub, enabling over 4,000 partner sellers to sell their products quickly and scalably across more than 40 sales channels, such as Amazon, Magazine Luiza, Mercado Livre, Shopee, and many others.
Among recent recognitions, the company was voted the Best Marketplace in Brazil for two consecutive years (2023 and 2024) at the ABComm Digital Innovation Awards, reinforcing its commitment to innovation, operational excellence, and customer satisfaction.
Expansion and ambitious goals for 2025
With a constantly evolving digital model, Webcontinental continues to bet on diversification and expanding sales channels. During the e-commerce boom of the pandemic, the company doubled in size and has maintained this growth curve. In 2024, it reached R$1.6 billion in GMV (gross merchandise volume), and for 2025, the goal is to achieve R$2 billion, representing a 10x increase in GMV over the last 8 years. To sustain this performance, it continues to invest in technology, new strategic partnerships, and campaigns focused on customer loyalty and enhancing the shopping experience.
“Reaching 18 years while maintaining steady growth is the result of our focus on innovation, customer proximity, and the continuous evolution of our business model,” says Diego Calábria, Commercial Director of Webcontinental.“We are building the future based on technology, data intelligence, and committed people.”
Private label and industry
Another important pillar of the operation is the Gallant private label, created in 2017. Focused on the segments of small appliances, fitness equipment, and industrial cold rooms, Gallant is sold across all major digital channels in the country and has particularly stood out with its Gallant Home Fitness line, which has become the brand’s main segment in recent years.
Webcontinental also operates in the B2B market with the Gallant industrial cold rooms, offering climate control solutions for businesses across various sectors.
Ready for the next chapters
With a history marked by significant milestones—such as the launch of its own integration hub (2014), entry into major marketplaces (2016), presence on channels like Amazon, Polishop, Camicado, among others (2022), and recent participation in programs like LL Loyalty and Vale Bônus—Webcontinental prepares for a new cycle of expansion.
The brand plans special institutional and promotional campaigns throughout 2025 to celebrate its coming of age and reinforce its positioning as an e-commerce made by people, for people. The commitment to shopping experience, digital security, efficient logistics, and personalized service will remain a priority.
“More than just selling, Webcontinental’s mission is to be the consumer’s best choice every day. And that means being relevant, accessible, and welcoming at every step of the journey,” concludes the Director.
