Automation has moved from being a backstage technology to occupying a strategic space in companies. From micro-entrepreneurs to large corporations, there is a growing demand for professionals who know how to organize processes and implement digital tools with a focus on efficiency.
But after all, what do you need to know to enter this market? Automation expert Luciana Papini, who has trained over 5,700 professionals in the field, lists the main skills for those who want to work with automation, whether as an internal employee or a service provider.
Skills that make a difference
- Process vision: Before applying any tool, it is necessary to understand what the company does, where the bottlenecks are, and how automation can solve these points.
- Organizational ability: Automating requires logic and clarity. The professional needs to know how to set up steps, structure flows, and document what has been done.
- Knowledge of digital tools: It is important to master marketing automation platforms, customer service, sales, and system integration.
- Data interpretation: Automation generates metrics. Knowing how to analyze this data helps identify what works and what needs to change.
- Communication with diverse areas: The automation manager talks to the sales, marketing, customer service, and even finance teams. Speaking everyone’s language is a differentiator.
Who is this profession for?
According to Luciana, the field attracts everyone from technology professionals to those seeking a career transition.
“Automation requires more logical reasoning than coding. That’s why many people outside IT adapt well,” she explains.
How to start?
Luciana recommends starting with free courses and applied practice. “The ideal is to test the tools with real problems. Automating a simple process already helps understand how everything works”, she says.
With companies increasingly dependent on digital processes, the market for those who master automation only tends to grow, according to the expert. “There is no shortage of tools. There is a shortage of people who know how to use them”, she concludes.
