In a scenario where travel and connectivity are part of the daily lives of millions of Brazilians, the need for digital security accompanies travelers at every stage of their journey. With this proposal, W Premium Group, a leader in hospitality services at airports in Brazil, and Kaspersky, a global reference in cybersecurity and digital privacy, announce the launch of a partnership that combines data protection technology and premium comfort at airports.
The initiative, valid until September 30, 2025, will provide customers who purchase the Kaspersky Premium plan with free access to W Premium Group lounges. The benefit can be used until December 31, 2025, and guarantees customers a VIP experience at major airports in Brazil, with comfort, quality facilities, and services that make waiting for flights more pleasant and secure.
More than just a promotional campaign, this initiative reflects W Premium Group and Kaspersky’s commitment to the modern traveler’s lifestyle. With over a decade of operation and a presence in high-traffic airports in Brazil, W Premium Group offers independent VIP lounges across the country and abroad, combining sophistication, efficiency, and tranquility. Meanwhile, Kaspersky has nearly 30 years of experience in online protection for consumers, small and medium-sized businesses, and large corporations.
Access to VIP lounges granted by the Kaspersky campaign includes:
- Varied food options, plus unlimited hot and cold beverages;
- Spaces to relax, work, or read;
- WI-FI;
- Power outlets and infrastructure for device charging;
- Welcoming and discreet service;
- Air-conditioned environments with contemporary design.
“This campaign is the perfect meeting of two worlds that, until recently, seemed distant: digital protection and premium hospitality. But today, travelers demand both. They want to relax before a flight while keeping their data secure on public networks. We joined forces with Kaspersky because we believe security and comfort go hand in hand, especially for the new profile of Brazilian travelers: digital, demanding, and constantly on the move,” said Felipe Storni, Head of Marketing and New Business at W Premium Group.
With the Kaspersky Premium plan, users enjoy:
- Unlimited VPN, ideal for accessing public Wi-Fi networks (such as those in airports and hotels) with privacy and security, protecting against cybercriminals;
- Award-winning antivirus, constantly updated against the latest scams;
- Smart password manager, which creates, stores, protects, and automatically fills access to online services with unique, strong codes—users only need to memorize one master password.
- A secure vault to store documents such as passports, visas, and travel receipts while the originals remain safe at the accommodation;
- Multi-platform protection, covering Windows®, macOS®, Android™, and iOS®, essential for those traveling with laptops, phones, and tablets;
- 24/7 technical support, with specialized assistance, including in Portuguese, to resolve any issues on the go.
“Because Brazilians are cheerful people, they are very active on the internet and social media, but we are also negligent about our online security. The partnership with W Premium Group highlights an important benefit of having protection on all devices: comfort. It’s important to check if a website or Wi-Fi network is secure, but when traveling, we want to relax and enjoy—and that’s where we ensure the online experience is smooth and free of surprises,” emphasizes Leonardo Castro, E-commerce Director at Kaspersky Latin America.
Information:
Campaign period: until September 30, 2025
VIP access redemption: until December 31, 2025
Benefit: One free access to W Premium Group lounges
Where to buy: https://www.kaspersky.com.br/lp/wplounge
