With the advancement of digitalization, e-commerce has become increasingly consolidated in the global scenario. In this context, voice commerce emerges as one of the most promising trends, offering more convenience for consumers.
According to a report by Grand View Research, the voice commerce market reached revenues of $42 billion in 2023. The expectation is that this segment will maintain an annual growth of 24.6% until 2030, when it is expected to reach $186 billion.
This is an expanding segment within e-commerce, becoming strategic for businesses that want to keep up with innovations and offer services more aligned with the public’s needs.
Voice commerce advances globally
With the growth of virtual assistants, voice commerce has been gaining ground in consumers’ daily lives. Currently, around 20% of Google searches are already done by voice, indicating the popularization of this habit in digital routines.
Integration with conversational artificial intelligence allows assistants to respond more naturally and personally. This facilitates everything from product searches to completing purchases—all via voice commands.
Thus, the experience becomes more practical, fast, and intuitive. Without needing to touch the screen, users can compare prices, listen to reviews, and complete payments simply and securely.
According to research by PYMNTS, 18% of consumers already make voice purchases at least once a week, a figure that rises to 30% among Generation Z. Generally, this practice follows these steps:
- Voice activation:the user initiates the interaction with a spoken command to the virtual assistant.
- Request interpretation:the AI understands the intent behind the speech and identifies what is being requested.
- Smart search:the system finds the best options, compares prices, and suggests relevant products.
- Purchase validation:after selection, the assistant confirms the details and requests authorization to complete the purchase.
- Completion and notification:the order is finalized, and the user receives updates about delivery via voice or notification.
Voice commerce trends for 2025
Voice commerce is transforming digital retail by providing more intuitive experiences. Among the main benefits are increased customer interaction, reduced cart abandonment, and a faster, more personalized shopping journey.
With this progress, the industry projects significant changes in consumer behavior. The main e-commerce trends for 2025 indicate an even more connected and user-centered scenario, such as:
- Personalized experiences:AI adjusts suggestions and offers based on user history and preferences, making each purchase more relevant.
- Voice payments:the purchase is finalized via spoken commands, quickly and securely, without the need for manual touches.
- Multilingual commerce:virtual assistants gain support for multiple languages, expanding the global reach of voice commerce.
- Product analysis:consumers can listen to detailed descriptions, reviews, and comparisons before deciding to purchase.
Challenges to overcome
Despite the growth of voice commerce, its expansion still faces technical barriers and consumer concerns. The technology needs to evolve in some aspects, such as:
- Data privacy:constant microphone use raises concerns about active listening and personal data protection.
- Voice recognition:accents, intonations, and regional variations make it difficult to interpret commands correctly.
- Technological compatibility:many devices still do not support voice assistants or integration with shopping platforms.
Outlook for the coming years
Voice commerce is expected to continue gaining ground in e-commerce. For entrepreneurs, having websites optimized for this technology may be essential to expanding reach, especially for small and medium-sized businesses (SMBs).
In light of this, hosting services are paying attention to the trend and integrating voice commands into development. Rafael Hertel, national manager at Hostinger, a company specialized in website creation, details the main demands of this technological advancement.
‘It’s crucial to have a website and e-commerce optimized for speed, security, and the ability to integrate new technologies. For a business to be ready for Voice Commerce and Conversational AI, it needs a solid digital foundation,’ he emphasizes.
This technology is expected to become increasingly prevalent. To keep up with this evolution, companies will need to invest in infrastructure to offer a complete and competitive experience in the new e-commerce landscape.
