Cássio Poletto Cutulli and Nathan Donatti are pure joy. The partners created Vino Verace in the midst of the pandemic in 2020. Year after year, they have been hitting targets not only in the number of bottles sold but also in brands and countries. The duo’s celebration is because 2024 ended with 70% growth, surpassing the target set for the year. Brazil led the performance with 1,029 different labels, while imports accounted for 379 products. The over 35,000 bottles sold during the period came from 1,408 distinct labels.
According to Cutulli, the highest demand was for wines from Eastern Europe, Serra Gaúcha, Minas Gerais, and the United States, especially California. ‘The past year was marked by increased demand for white wines. This market trend is clear. Additionally, enthusiasts also seek wines from different regions and countries and from small producers. They love novelties,’ he comments. To meet this demand, Cutulli and Donatti strive to expand their offerings, ensure quality, and provide special conditions with monthly promotions.
Serving virtually the entire national territory with a portfolio of 2,500 labels—1,600 Brazilian—with options from 22 countries—South Africa, Germany, Argentina, Australia, Austria, Brazil, Bulgaria, Chile, Spain, the United States, France, Georgia, Greece, Hungary, Italy, Lebanon, Moldova, Morocco, New Zealand, Portugal, Romania, and Uruguay—the store has labels priced from R$ 32 to R$ 21,893.69. The 2024 novelties came from Germany (Mosel, Rhine, and Pfalz), Greece (Karditsa and Peloponnese), New Zealand (Marlborough and Martinborough), Australia (Adelaide Hills, Barossa Valley, Eden Valley, McLaren Vale, and South Australia), Lebanon (Bekaa Valley), Morocco (Zenata), Portugal (Vinho Verde), Italy (Soave and Bardolino), Argentina (Salta), France (Fitou, Sauternes), and Spain (Jerez, Aragón, and Catalonia).
Specializing in international commerce, the partners deliver not only diversity but also competitive prices and speedy delivery. This is in addition to knowledge, information, and experience, aspects that have contributed to continuous and consistent growth. For Donatti, curation and personalized service make all the difference. ‘We go far beyond simply selling wine. We help enthusiasts live unique experiences,’ he states. He also attributes growth to initiatives like Cashback, the monthly featured producer with special conditions, and Black Friday, where they offer real discounts.
For 2025, the partners project further sales growth, along with the inclusion of labels from new regions and terroirs. The biggest challenge, according to them, is closely tied to logistics timelines and costs.
Countries at Vino Verace
1. South Africa
2. Germany
3. Argentina
4. Australia
5. Austria
6. Brazil
7. Bulgaria
8. Chile
9. Spain
10. United States
11. France
12. Georgia
13. Greece
14. Hungary
15. Italy
16. Lebanon
17. Moldova
18. Morocco
19. New Zealand
20. Portugal
21. Romania
22. Uruguay
