Valentine’s Day, celebrated on June 12, is one of the most strategic dates for Brazilian e-commerce in the first half of the year. More than just a sales opportunity, this period represents a key moment to strengthen relationships with consumers. Offering a smooth, secure, and emotionally engaging shopping journey can be the differentiator that turns visitors into loyal customers.
In 2024, according to Ebit|Nielsen data, Brazilian e-commerce generated over R$6.5 billion during Valentine’s Day week—a 12% growth compared to the previous year. Expectations are that 2025 will maintain this expansion pace, driven by attractive promotions, good digital experiences, and efficient payment strategies.
“To fully leverage the sales potential of Valentine’s Day, it is crucial for entrepreneurs to plan ahead. Investing in personalized campaigns, ensuring efficient logistics, eliminating complexities like lengthy registration forms, and offering diverse payment methods—including installment options—are strategies that can not only secure purchases but also enhance customer experience and loyalty. In an increasingly competitive digital landscape, these differentiators can be decisive in driving results,” says Maíra Nogueira, Customer Satisfaction Superintendent at Getnet.
With this in mind, Getnet has compiled essential strategies to help you maximize results and attract more customers on this special date.
- Simplify the shopping journey with diverse payment methods and installment options—Offering convenience at checkout is essential to boost conversions. Payment methods like credit and debit cards, digital wallets, and Pix are widely expected by consumers. Additionally, payment links emerge as an agile and efficient solution for online sales via WhatsApp, Instagram, Facebook, or email. Simply create a link with the product or service name and price and share it with the customer. Regardless of the payment method, provide installment options, especially for higher-value items.
- Create themed promotions and personalized kits—Holidays are great opportunities to promote special bundles, gifts, or progressive discounts. Investing in romantic or curated kits can increase the average order value.
- Invest in efficient logistics—Fast deliveries and transparent shipping policies are major competitive advantages. Use real-time shipping calculators to offer predictability to customers and provide express delivery options, especially for last-minute purchases. A well-structured logistics operation not only enhances customer satisfaction but also reduces cart abandonment and strengthens your brand’s reputation.
- Leverage emotional marketing—Campaigns that evoke feelings and reinforce emotional connections tend to generate higher engagement. Use personalized emails, social media, and targeted ads to reach the right audience with the right message.
- Prepare your store for increased traffic—Ensure your website is optimized, responsive, and performs well on mobile devices. Use anti-fraud tools and intelligently monitor transactions to protect your customers and operations.
With planning and efficient strategies, online businesses can leverage Valentine’s Day to attract more customers and strengthen their presence in e-commerce.
