Valentine’s Day represents one of the main sales opportunities in the first half of the year. According to Nubimetrics, a sales intelligence platform that uses big data and AI to transform data into insights for sellers and major brands, the expectation for 2025 is to repeat, or even surpass, this performance with a focus on products such as rings, footwear, perfumes, and even erotic items.
“To stand out on Valentine’s Day, it is essential to monitor demand, study the history of this seasonality, understand the options within the usual products for this seller, but also seek opportunity demand regardless of the niche, which may lead them to new categories. There are opportunities in unmet demands that you can use artificial intelligence to detect,” emphasizes Juliana Vital, Global Chief Revenue Officer at Nubimetrics.
As the star of Valentine’s Day, rings saw a strong increase in demand in June 2024 and remain a strong trend for this year’s event. Additionally, an emblematic example is the perfume category: considered ‘safe’ gifts, especially men’s fragrances, they were the most searched items in June 2024. The erotic products sector has gained increasing prominence and proves to be a promising bet for Valentine’s Day, showing increased searches for board games (focused on the erotic theme), which reveals consumption opportunities aimed at experimentation and seeking novelty.
Beyond gifts for partners, many consumers take advantage of the date’s promotions to buy for themselves, an important behavior that benefits categories such as Beauty, Pharmacy, and Health.
“More than keeping up with seasonality, what sets high-performance sellers apart is their ability to turn data into strategic decisions. That’s why real-time market intelligence is essential to make each choice more accurate and each opportunity better utilized,” concludes the professional.
