A projection by N Bids, a 100% Brazilian adtech specialized in omnichannel geolocated data and media, on consumer behavior for Valentine’s Day reveals that 65 million Brazilians aged 18 or older intend to buy gifts for their partners in 2025. The study considers a universe of 87 million people in romantic relationships in the country, including dating, stable unions, and marriage.
The research also shows that 60% of consumers are expected to choose physical stores as their main shopping channel, while 40% prefer the online environment.
Beyond purchase intent, the survey provides insights into the meaning of the date: 6 out of 10 Brazilians consider it as important as dating or wedding anniversaries. For 7 out of 10, Valentine’s Day represents an opportunity to strengthen the relationship.
Among preferred celebration methods, data from FCDL-SC complements the scenario: 38% of couples plan to celebrate at home, 28% prefer dining out, and 9% opt for hotels or motels.
According to Fabio Sant Anna, commercial director at N Bids, the data helps understand how brands can connect more efficiently with the audience. “Valentine’s Day is a date that activates both emotions and consumption. Having access to this information allows brands to deliver more relevant and assertive messages for each consumer profile,” he states.
According to N Bids, the data was organized to support brands in personalizing campaigns based on distinct clusters of behavior and consumption intent.
