Combining technology and practicality, ProJob enters the market to digitize the hiring of domestic services in Brazil. Inspired by platforms like Uber and iFood, the app connects professionals such as cleaners, gardeners, and elderly caregivers with nearby clients based on geolocation and a rating system. The operation is already active in Santa Catarina and aims to reach other regions in the coming months.
“The domestic services market in Brazil is enormous but still largely operates informally. ProJob was born to change this scenario. Our mission is to digitize this sector with an accessible platform that promotes productive inclusion, increases professionals’ visibility, and offers more security and trust for those hiring,” says Marcelo Oriano Junior, CEO of ProJob. “Technology must serve people. ProJob does not take away professionals’ autonomy—on the contrary, it offers freedom, reach, and professionalism for those who rely on these services. We are creating a sustainable ecosystem with transparency and dignity for both sides of the relationship,” he emphasizes.
The platform allows professionals to register for free, define their area of expertise, set their availability, and choose the regions they wish to serve. When a client searches for a service, the app displays available options based on location, ratings, and pricing. The client selects the most suitable option and sends a request. Upon acceptance, the professional gains access to the job details and can submit a preliminary quote. Payment is processed within the app and is only released after confirmation, with GPS validation to ensure the service was completed at the agreed location. The model aims to bring transparency, security, and efficiency for both service providers and clients.
According to the latest National Household Sample Survey (Pnad) by IBGE, in the last quarter of 2023, there were 6.3 million domestic workers. While digitization advances in sectors like transportation, food, and finance, the domestic services market remains largely unexplored in terms of technology—a gap ProJob aims to fill.
Although the service is currently available only in Santa Catarina and focused on services like cleaning, gardening, and elderly care, the company already plans to expand to other regions of Brazil and include new types of services. The goal is to become the leading reference in the country for hiring domestic and home-based professionals.
“We have a vast contingent of invisible workers who support much of Brazilian families’ daily routines. With ProJob, we want to transform this reality by bridging demand and supply with technology, responsibility, and social impact. Our ambition is to lead this change,” concludes the CEO.
