An unprecedented survey reveals the 15 most mentioned Brazilian brands by the country’s influencers in the last year. The study, conducted by HypeAuditor, mapped all mentions (organic and sponsored) made by thousands of content creators between July 2024 and July 2025 on the social network Instagram.
The analysis includes data such as the brands with the highest volume of mentions (in number of posts), the number of unique influencers who mentioned each brand, the total user interactions – combining likes and comments – and the estimated advertising equivalency generated by these mentions.
HypeAuditor’s Top 15 reveals a predominance of beauty and cosmetics (6 brands), fashion and apparel retail (4 brands), and multi-sector e-commerce platforms (2 brands) The material provides a valuable overview of brand presence in Brazil’s influence ecosystem – and how influencers help consolidate and maintain the relevance and reputation of certain brands in consumers’ perception.
DATA INTELLIGENCE
HypeAuditor is an influencer marketing analytics and management platform that operates at all stages to optimize digital campaigns, from creator discovery to campaign management and analytics and reporting for brands and agencies worldwide. With one of the most advanced fraud detection systems on the market, using AI and machine learning to detect behavioral patterns, the platform also has a database of over 200 million influencers on major social networks, including Instagram, TikTok, X, YouTube, and Twitch.
RANKING HIGHLIGHTS
Among the highlights of the study, Growth Supplements leads the mention rankings by a wide margin, with over 47 thousand posts, made by around 7.9 thousand influencers. Besides the volume, the high engagement stands out: over 297 million likes and 4.2 million comments. The numbers reveal how health and wellness brands have found room to grow with digital influence strategies.
Shein Brasil, in second place, also impresses by gathering the highest number of influencers (around 8.8 thousand) and maintaining robust engagement, with around 2.9 million comments and over 102 million likes. Meanwhile, Netflix Brasil in fourth place shows that entertainment brands also know how to use the power of influence: even with fewer mentions than the leaders, the brand stands out for engagement above 1.2 million comments, a reflection of emotional connection with the audience.
The beauty and cosmetics sector also stands out in the Top 15, with brands such as Vòlia Cosméticos, O Boticário, Mundial Impala and Natura. The recurrence of these companies reinforces the role of content creators as catalysts for consumption trends in the self-care segment.
In retail and fashion, brands like Adidas Brasil, Renner and the aforementioned Shein demonstrate a consistent performance. The strategy appears to be investing in long-term partnerships with influencers, promoting multiple content pieces over time, which helps reinforce brand recall and generate relevant cumulative advertising impact.
“Beyond offering an overview of the most mentioned brands, the study reveals that consistency and strategic influencer selection carry more weight than simply betting on large volumes of one-off campaigns. Creators with a history of good performance and alignment with brand values are prioritized for recurring collaborations, increasing communication efficiency,” states Maria Marques, Marketing Manager for Latin America at HypeAuditor.
Top 15 Brazilian brands most mentioned by influencers on Instagram (Click here to access all the data from HypeAuditor’s ranking)
- Growth Supplements (Health / Supplements)
- Shein Brasil (Retail / Fashion and Apparel)
- Vòlia Cosméticos (Beauty / Cosmetics)
- Netflix Brasil (Entertainment)
- O Boticário (Beauty / Cosmetics)
- Mundial Impala (Beauty / Cosmetics)
- Adidas Brasil (Retail / Fashion and Apparel)
- Shopee Brasil (Retail / Multi-sector e-commerce)
- Natura (Beauty / Cosmetics)
- Renner (Retail / Fashion and Apparel)
- Risqué (Beauty / Cosmetics)
- Ruby Rose Brasil (Beauty / Cosmetics)
- C&A Brasil (Retail / Fashion and Apparel)
- Cacau Show (Food)
- Mercado Livre (Retail / Multi-sector e-commerce)
