SHEIN is hosting a special live event on April 29th at 8 PM to present its new Mother’s Day collection in partnership with Giovanna Ewbank and her daughter, Títi. The broadcast will take place on the brand’s app and will showcase details about the looks and inspirations behind the collaboration.
Those who follow the live event on the SHEIN app will get to see pieces inspired by the unmistakable boho chic style of Giovanna Ewbank, aligned with one of today’s top fashion trends: earthy tones like mocha mousse. And also Títi’s little outfits, which bring a cheerful and modern touch, following Gen Z fashion with pink and earthy tones that complement the items selected for her mother’s collection.
Already available on SHEIN’s website, the collection features 60 pieces inspired by Giovanna Ewbank’s style and 40 items inspired by Títi’s.
With the slogan “Style that connects generations”, the Mother’s Day campaign is being promoted exclusively on the brand’s and actress/presenter Giovanna Ewbank’s social media. Celebrating style and the connection between mothers and children, the collection is one of SHEIN’s bets for the occasion.
The discount coupon SHEINGIO is available for purchasing items from the collection with 10% or 20% OFF, with a total discount limited to R$200.00.
Special Mother’s Day Live Event | SHEIN x Giovanna Ewbank and Títi
Date: April 29, 2025
Time: 8 PM (Brasília Time)
Where: on the SHEIN app
Collection page:LINK
Mother’s Day Campaign Credits | SHEIN x Giovanna Ewbank and Títi
Collection photos: Rafael Reis
Video: Antônio Netto and Camille Brazz
Production: Uno Filmes
Direction: Antônio Netto
Makeup: Cleide Araújo
Stylist: Debora Ewbank
