The beginning of the year is an important period for companies to plan and understand which actions require more effort, in addition to the expected results. For SMEs, this step is even more important, since, in addition to preparation, these periods of high commercial activity make a difference in cash flow. Therefore, Serasa Experian has launched a new edition of the Holiday Calendar, which includes national and regional dates and is available for free download on the official website, click here.
“We created this material with the aim of supporting SMEs in their annual commercial planning. This aligns with one of our main goals at Serasa Experian, which is to generate content that supports SMEs in their key management challenges. Understanding which dates to focus your efforts on and which may be more aligned with your business is crucial. Additionally, seasonal effects can lead to slowdowns in some sectors, which is important to visualize in your planning,” explains Cleber Genero, Vice President of Small and Medium Enterprises at Serasa Experian.
The impact of the economic scenario
In addition to the seasonality of each period, the economic scenario of the year also affects small and medium-sized businesses.
According to the Serasa Experian Commerce Activity Indicator, physical retail grew by 3.8% in 2024. According to Serasa Experian economist Camila Abdelmalack, “the strong performance of the labor market and the increase in income levels were key to the retail sector’s performance in 2024. Additionally, the increase in consumer credit helped keep demand strong. This trend is expected to continue in the short term, but we project a slowdown in growth in 2025. This is due to inflation, rising interest rates, and fiscal issues.”
With this scenario in mind, the economist emphasizes the importance of entrepreneurs understanding the impact of the economy beyond their own business, also considering their consumer audience. This enables the creation of sales strategies to attract consumers, even in a more restricted scenario.
Leveraging the power of data to bring more precision and security to business decision-making, Serasa Experian has a division dedicated exclusively to meeting the needs of small and medium-sized Brazilian companies. The solutions are tailored for those who need to grow their customer base, protect their business, monitor customers and suppliers, and recover debts. Additionally, the division includes a blog with a range of free content for those who need help starting a business, boosting sales, and gaining more customers. Click here to access!
