Many companies are allocating capital to innovation and adopting new tools to boost their growth – investments in digital transformation are expected to reach nearly $4 trillion worldwide by 2027, according to a study by International Data Corporation (IDC). Leaders of organizations in Brazil and around the world are seeking to chart the paths that will ensure competitive advantages and innovations capable of standing out in the market.
In this context, TIVIT, a Brazilian multinational that connects technology for a better world, has developed a guide with the key technologies to be adopted in the next 12 months, highlighting Artificial Intelligence (AI), Machine Learning, Augmented/Virtual Reality, cloud computing, and 5G.
“While technologies were once considered differentiators, they are now indispensable for the survival of companies. The challenge, however, will be to strategically use them to generate sustainable value,” says Paulo Freitas, CEO of TIVIT. He highlights how each tool can become a competitive advantage:
Artificial Intelligence and Machine Learning
Established as the most widely adopted technology by decision-makers, AI has driven automation and personalization. According to PwC’s 2024 Digital Transformation Index, 20% of respondents identified AI as the main tool for digital transformation, followed by Robotics (12%) and the Internet of Things (9%). The combination of machine learning, deep learning, and natural language processing enables more efficient machines capable of complex decisions, impacting areas such as healthcare, finance, industry, and retail.
Augmented Reality (AR) and Virtual Reality (VR)
Becoming increasingly accessible, these technologies expand their applications beyond entertainment. By 2025, they are expected to play a central role in sectors such as education, corporate training, design, and healthcare. Companies already use VR to train teams in simulated environments, while consumers test products in real-time, such as clothing or furniture, in virtual contexts. Design and architecture professionals also benefit by creating 3D projects that ensure precision and resource savings before execution.
Cloud Computing
Cloud data storage and processing continue to grow exponentially. Multicloud and hybrid cloud strategies are expected to become standard, allowing companies to choose multiple vendors to optimize operations, reduce costs, and increase resilience against challenges.
5G
With speeds up to 100 times faster than 4G, 5G promises to revolutionize sectors like IoT, industrial automation, and virtual reality. It enables the simultaneous connection of millions of devices, supporting smart cities, autonomous cars, and remote infrastructure monitoring. In connected factories, known as smart factories, 5G facilitates automated and real-time data-driven operations, bringing greater efficiency and flexibility to production lines.
Other factors to consider
In addition to investing in new technologies, companies must prioritize sustainability, according to Paulo. For the executive, solutions have been adopted in recent years to promote greener and more eco-friendly practices, and companies are more aware of their environmental impact. “Energy efficiency is one of the key points for 2025 and has been applied in data centers, for example,” he says.
According to TIVIT’s CEO, the combination of technology and sustainability will reshape how business is done this year. Organizations will have the opportunity to reimagine their operations and focus on personalization and greater efficiency. Therefore, having a trusted partner is essential for the company’s secure development. TIVIT offers the best market solutions to promote the digital transformation of businesses, enabling growth without concerns.
