LWSA’s units — Bling and Tray — have just formed a strategic partnership with TikTok for the launch of TikTok Shop in Brazil. This move marks an important step in expanding sales channels for retailers and entrepreneurs by integrating established e-commerce platforms with the dynamic and creative environment of the social network.
With TikTok’s exponential growth, Bling and Tray recognized the opportunity to connect their functionalities with the social platform, creating an innovative shopping experience and optimizing the sales process for retailers of all sizes.
Bling is an ERP (Enterprise Resource Planning) system designed for micro and small businesses, offering solutions such as issuing invoices, inventory management, integration with marketplaces and e-commerce platforms, providing a simplified and centralized business management. Tray, on the other hand, is a complete e-commerce platform focused on entrepreneurs who want to create and scale their online stores, offering advanced customization features, integration with various sales channels, and tools to enhance the retailer’s performance.
From now on, retailers using Bling and Tray will be able to connect their e-commerce directly to TikTok Shop — a new feature of the platform that allows consumers to make purchases dynamically and seamlessly while engaging with content from brands, creators, and influencers. The integration aims to open a new sales channel, providing consumers with an engaging shopping journey within the app itself.
The partnership enables the creation of a product showcase linked to videos created by influencers, promoting items organically and effectively in the social environment. With the integration of features such as order import, invoice issuance, inventory management, and logistics, the solution offers a simple and centralized way to manage sales potential on TikTok.
TikTok Shop is an innovative tool that promises to transform the way people discover and purchase products on the platform. Through shoppable videos and live streams by brands, sellers, and creators, the TikTok community can easily discover and acquire the items they want — all without leaving the app.
TikTok Shop provides the perfect transition from content inspiration to product discovery and finally to purchase — all within the app. The innovative and comprehensive e-commerce experience allows brands and sellers to leverage TikTok’s full potential, making today’s most engaging content even easier to buy. Discovery commerce is what sets it apart, creating authentic connections between brands, sellers, people, and creators.
