Successful businesses have in common the ability to adjust their organizational structures to maintain efficiency and competitiveness in the market. The foundation for this process is the alignment between values and long-term strategies, which, in turn, should be reflected in operational activities.
The main ones responsible for ensuring this synergy are the leaders. A Gallup survey showed that 70% of employee engagement and productivity are directly linked to the performance of their leaders. Therefore, strengthening the tactical layer is essential for planning to be effectively translated into practical actions.
For Marcus Marques, a reference in business management and founder of Grupo Acelerador, companies that implement periodic and strategic changes in their organizational charts can navigate market uncertainties better. ‘Masterful planning is not a luxury, it’s a necessity. Every adjustment, plan, and strategy must be done with precision and future vision, so that the company not only survives but thrives and stands out in such a competitive market,’ says the expert.
- Strengthen strategic leadership
Strong leadership aligned with the company’s values is essential to guide sustainable growth. They must act as guardians of the business’s mission, vision, and values, ensuring that every decision is connected to long-term objectives. ‘Strategic leaders are those who can anticipate trends and adapt to the market without disregarding corporate values, as the company’s culture must be followed for results to be achieved,’ explains Marques.
By 2025, it is essential for leaders to follow trends and incorporate agile and data-driven methodologies, such as the use of artificial intelligence. However, this integration must be done judiciously and aligned with the business’s specific needs, ensuring sustainable adoption. ‘When used with purpose and clarity, innovative tools that make sense for the business connect company objectives to daily practices, promoting better results,’ emphasizes the expert.
- Empower the tactical layer
Managers, supervisors, and leaders, who form the tactical layer of the organization, play the role of connecting strategy to daily operations. When empowered, these professionals can transform strategic directives into practical actions.
Companies that empower their managers reap benefits such as higher team engagement, fewer errors, and more agile implementation of planning. ‘They are the bridge between the board’s vision and operational execution. Investing in continuous training and methodologies that facilitate communication and performance monitoring makes all the difference,’ recommends Marques.
- Optimize operations
The organization and good performance of employees directly reflect the success of strategic planning. Trained, well-prepared, and agile operational teams can deliver results with fewer resources, optimizing costs and improving the quality of products or services.
For Marques, the key lies in the precise execution of each adjustment in the organizational structure. ‘Enhancing operations is not just about efficiency but about creating a culture of continuous improvement. With a well-structured plan, changes cease to be risks and become growth opportunities,’ he concludes.
