Brazilian entrepreneurship is experiencing a new moment. Recent data shows that most businesses opened in the country today come from beginner entrepreneurs, self-employed professionals, and micro-entrepreneurs. According to Sebrae and the Global Entrepreneurship Monitor (GEM), 18.6% of the Brazilian adult population consists of early-stage entrepreneurs, with up to 3.5 years of operation, one of the highest rates in the historical series.
These new entrepreneurs seek simple technological solutions, with low costs and close support. It is in this scenario that the fintech FrogPay has stood out, offering smart card machines, comprehensive reports, working capital, and a structure designed for those who need control but don’t have time to waste.
With over 168 franchises operating in the country, FrogPay grows by offering practical solutions for the daily lives of entrepreneurs. Among the main products are the recurring payment system (FrogRecorrência), Froggiro (working capital made available after 3 months of operation, based on the customer’s transactions), intuitive technology card machines, and detailed receivable reports.
‘Those who are starting need autonomy and clarity about cash flows. That’s why our technology was designed to provide more transparency and financial organization from the first steps of the business,’ explains Marcelo Ramos, commercial director of FrogPay.
Another indicator of this movement is the growth of microfranchises and more accessible models within franchising. According to the Brazilian Franchising Association (ABF), the sector generated R$ 273 billion in revenue in 2024, with a 13.5% growth compared to the previous year. The presence of franchises with initial investments starting at R$ 5,000, such as FrogPay, has expanded access to formal entrepreneurship in Brazil.
The trend is clear: the new Brazilian entrepreneur wants uncomplicated technology, humanized service, and solutions that fit their reality. And FrogPay continues by their side, walking with those who are starting and growing.
