According to a study conducted by Ipsos Public Affairs & Corporate Reputation Brazil, only 23% of the Brazilian public believes that companies are performing well in fulfilling sustainable actions. On the other hand, a survey by Amcham Brazil indicates that 70% of national institutions actively invest in ESG practices. It is precisely to bridge this gap that Zaya, a greentech that designs and simplifies the environmental impact calculation for companies, makes its Greenhouse Gas (GHG) Inventory tool available to the market.
Focused on making environmental impact calculation more practical and strategic, the solution operates intuitively, from simplifying more operational steps, such as data collection, to allowing measurement within scope 3 emissions. This makes the software an ideal solution for companies of various sizes and sectors that are beginning to report or digitize their inventory calculations.
“We noticed that companies have evolved to software in various areas, such as HR, legal, marketing, but sustainability remained stagnant, with the need for spreadsheets, emails, folders, and documents. This demanded an evolution so that sustainability can truly become a priority within companies,” says Isabela Basso, founder of Zaya.
Developed by the greentech’s team of experts according to the Brazilian GHG Protocol Program methodology, the software has functionalities to address the main pain points reported by companies, including: filling in and viewing results by organizational unit, identifying the main sources of emissions with real-time graphs, and including evidence to facilitate audit processes, as well as delegating responsibilities for internal data collection.
According to the executive, the use of the software contributes to a panoramic and integrated view of sustainability. “Zaya’s software brings three main benefits: it is faster than internal spreadsheets, generates higher quality data, and engages people from various areas of the companies, making the inventory something strategic that transcends the sustainability department,” she details.
Heated market
The launch of Zaya’s GHG inventory follows a trend of strengthening the global market for sustainability management software. In 2024, 535 companies publicly reported their emissions.
In addition to the new platform, the company had recently announced a solution focused on diagnosing supplier engagement, allowing companies to act as catalysts for climate actions within their value chains, encouraging and enabling their suppliers and/or clients to also calculate their emissions.
According to Basso, the projects have been developed with a focus on ensuring an increasingly broad view of the environmental impact of the corporate scenario. “Each new release aims to contribute to companies strategically assessing their environmental impact. We are in an era where sustainability has become an obligation, and we focus on simplifying the processes of calculating and mitigating emissions,” she concludes.
