Terra & Vivo Ads, the digital advertising arm of the publisher and Vivo, announces the launch of Vivo Free, a gamification and engagement app that encourages user interaction with brands, ads, and content through rewarded actions, and today it forms an important part of the company’s commercial deliveries. The platform is already available for all Android devices.
In Vivo Free, users complete missions and challenges to redeem benefits. As they complete an action, elements on the platform encourage the completion of another, increasing the reward and creating a sense of progression and achievement. Among the activities required to earn prizes are daily check-ins on the app, accessing a campaign journey from a specific advertiser, participating in surveys, and more.
In this context, the app allows for longer dialogues between brands and their target audiences. Beyond standalone ad campaigns, it’s possible to engage them through promotions for lead generation, video ads, visits to physical locations based on micro-geolocation, push notifications, games, testing new apps, and many other possibilities.
“We begin 2025 with another proprietary project in the market. Vivo Free, the largest mobile engagement platform, arrives to connect brands with their audiences inside and outside the app while bringing users closer. There are countless opportunities for advertisers involving the innovation and tradition of digital and offline advertising. says Julio Tortorello, Head of Monetization at Terra and Vivo Ads.
Smart micro-geolocation for brands
One of the action opportunities provided by Vivo Free is the use of micro-geolocation, enabling the creation of hyper-personalized campaigns in real-time. Sensors installed at point-of-sale (POS) locations interact with users when they approach partner establishments, allowing instant notifications to be sent and extending that audience reach, engaging the audience with other formats, thus creating a multi-channel delivery for the client.
