A Taboola announced a new partnership with Samsung to display news recommendations on Samsung devices and news channels. Under this new multi-year agreement, Taboola will be responsible for powering news recommendations in Samsung News, the popular news app available on millions of Samsung mobile devices worldwide, operating in markets across Europe and India.
Today’s news expands a long-standing relationship between Taboola and Samsung, adding even more ways for Samsung device users to connect with content from renowned publishers. Taboola continues to integrate recommendations from its extensive network of publishing partners directly into mobile carrier and device manufacturer offerings, helping these publishers increase reader traffic.
“We are excited to further strengthen our partnership with Samsung, a name synonymous with quality products and experiences worldwide,” says Adam Singolda, CEO of Taboola. “With this deepening of the partnership, we are providing more Samsung customers with easy access to relevant and engaging news. Today’s news reflects the ongoing development of our long-term relationship with Samsung – delivering personalized content recommendations to users, generating traffic for publishers, and ultimately providing exceptional mobile experiences for device users.”
