Taboola, a global large-scale performance company for advertisers, celebrates a decade of partnership with Microsoft in delivering advertising across its platforms and further expands this strategic collaboration.
Over the past decade, Taboola has powered advertising across various Microsoft platforms, including MSN – one of the most accessed news portals in the world – and Microsoft Edge, an innovative browser with AI technology. Now, this partnership expands to offer new opportunities for advertisers and more relevant experiences for users. Taboola has now extended its partnership to display ads in some of the world’s most widely used apps developed by Microsoft, including Outlook and other Microsoft 365 productivity suite apps.
With Taboola’s AI technology, ads are integrated into websites, devices, and mobile apps to maximize monetization and engagement. This evolution allows brands to connect with nearly 600 million daily active users in safe and highly engaging environments.
“Reaching a decade of displaying ads with an industry leader like Microsoft is an incredible milestone,” said Adam Singolda, CEO of Taboola. “Our collaboration has been built on long-term trust and Taboola’s ability to help Microsoft deliver richer experiences across its extremely popular digital properties. With the expansion to more Microsoft platforms, we are providing advertisers even greater access to trusted, premium destinations, reaching people at different moments of their day while they are actively engaged.”
