A Suzano, the world’s largest pulp producer and a global benchmark in manufacturing bioproducts from eucalyptus, has just expanded the presence of its SupriJá platform to the city of São Paulo. The online solution, which already operates in seven other cities in São Paulo state, was created to connect small and medium-sized merchants with potential clients in the office supplies segment, strengthening local businesses and offering a new digital sales channel for specialized partners.
In the state capital, SupriJá has 18 registered partners focused on serving customers in a more digital and personalized way. On the platform, clients can compare up to three simultaneous quotes for supplies, receive their products quickly, find various payment options (such as Pix and credit cards), and access a comprehensive portfolio of items, including Suzano products like Report® paper and other office supplies like notebooks, folders, printing materials such as cartridges and toners, cleaning products, and more. Partners are responsible for inventory management, product offerings, and delivery to customers, with platform support for these operations.
SupriJá has been operational since early 2024 in municipalities across São Paulo state and already has over 50 registered small and medium-sized partners. ‘This solution was created to keep Suzano resellers increasingly competitive and improve the consumer purchasing journey,’ says Francisco Zambon, Marketplace Manager at Suzano. ‘Entering São Paulo, one of the country’s largest markets, is a significant milestone for SupriJá, as it reinforces our commitment to supporting businesses that, in many cases, have operated for decades in the office supplies segment and are benchmarks in their localities. Being in São Paulo means further accelerating the digital transformation of these businesses, preparing them to serve a clientele that values tradition but is increasingly demanding and seeking convenience,’ concludes Zambon.
The platform’s operational locations were chosen based on the number of specialized office supply merchants in each area, logistical and distribution ease, as well as Suzano’s established customer base of paper suppliers in these regions.
