Far beyond just a trend, adopting sustainable practices has become a real competitive advantage. With consumers increasingly aware of the environmental impact of their choices, small businesses have found sustainability to be a strategic path for growth, customer loyalty, and market differentiation. A survey by Ilumeo revealed that 75% of respondents recognize the ‘Eu Reciclo’ seal, and the study also shows that sustainable certifications already rank among the top four most important factors in purchasing decisions, even surpassing recommendations from friends. Additionally, 86% of respondents consider it essential for products to have environmental recognition.
This behavior reflects consumers who are increasingly engaged and attentive to companies’ sustainable practices. In this scenario, businesses that combine efficiency, purpose, and environmental responsibility gain an advantage over competitors. This is the case with KoalaCar, a microfranchise specializing in waterless vehicle cleaning, offering low cost, quick returns, and environmental awareness. In a conventional wash, over 300 liters of water are consumed, but with KoalaCar’s products, this number drops to zero.
“Beyond lower water consumption, we also use biodegradable products, dry-cleaning techniques, and offer delivery services, which reduces emissions from unnecessary travel,” says Marco Lisboa, CEO and founder of KoalaCar.
Since 2019 with the brand, KoalaCar’s CEO listed three other points and advantages for investing in sustainable businesses:
Brand value enhancement
Adopting a sustainable stance doesn’t necessarily require high investments. Small businesses can start with simple measures like waste reduction, water conservation, material reuse, rational energy use, and less environmentally harmful products.
More conscious audience
Consumers worldwide have come to value brands with a clear purpose, demonstrating environmental and social responsibility. Businesses that effectively communicate these actions achieve greater social media engagement, more word-of-mouth referrals, and customer loyalty, even in highly competitive segments.
No turning back
With ESG targets becoming a priority for large networks, small businesses that have already adapted gain an edge by being considered ideal suppliers or partners for larger companies seeking to align their entire value chain with sustainable goals.
“Implementing ESG means committing to being a relevant, ethical, and sustainable company, capable of generating value for all stakeholders and contributing to a better future. With the franchise’s future in mind, we’re also launching models with electric bikes and motorcycles and battery-powered vacuum cleaners for sanitization. Our eco-friendly cleaning fabrics withstand up to 500 washes with neutral coconut soap and minimal water usage, as KoalaCar’s goal is to enhance environmental awareness while generating fewer and fewer waste products,” explains the brand’s CEO.
