RankMyApp, specialized in optimization and performance media management, revealed the results of the research on the apps that stood out the most in 2024. The survey defines consumers’ favorite apps in the categories of gastronomy, shopping, education, entertainment, finance, maps and navigation, health and fitness, and social, considering the main app stores: Google Play and App Store.
“The ranking was built based on the presence of apps in the top 10 of their categories in the main app stores. The strategy values consistency and the position occupied in the ranking, giving greater relevance to those that remain longer in the top positions”, explains Leandro Scalise, CEO of RankMyApp.
The study does not take downloads or reviews into account, as these metrics are part of the rankings in app stores. The chosen criteria allow identifying the apps that truly stood out and are priorities for users, serving as a reference for marketing professionals who want to understand target audience behavior in the mobile environment.
In food, iFood takes first place. In shopping, Shopee leads in both stores, but the surprise comes with Temu, ranking in fourth place. In education, Duolingo was Top 1 in both app stores. For entertainment lovers, Max (Google Store) and TikTok (App Store) were the standout apps, with Netflix in second place.
In the finance category, Nubank was the leader in both stores, with PicPay (Google Play) and FGTS (App Store) occupying second place. In maps and navigation, 99 stood out in the Google store, ahead of Uber, with Google Maps being first in Apple’s store. In health, Flo Menstrual Cycle is the leader in both, with GymRats obtaining the 9th position in the App Store. Instagram (Google Store) and WhatsApp (App Store) complement each other in social, with Threads in second place in both stores—demonstrating Meta’s dominance in the category.
“This is a very valuable tool not only to understand but to use user preference as a strategy. Thus, it is possible to define the best paths to run campaigns, promote products and services, or establish partnerships,” Scalise emphasizes.
