A recent survey by Edison Research showed AM/FM radio as the top choice for entertainment and information in the workplace. According to the study, 64% of people prefer radio to keep up with their professional daily lives, standing out for its practicality and content diversity. In second place are podcasts, chosen by 23% of respondents.
For Roberto Cervo Melão, president of SindiRádio, the Union of Radio and TV Companies of Rio Grande do Sul, these numbers reinforce the relevance of radio in different contexts. “Radio continues to play a fundamental role in the daily lives of Brazilians, especially in the workplace, where people seek up-to-date information and programming that keeps them connected and productive. This leadership stems from radio’s ability to reinvent itself and offer accessible, high-quality content.”
The survey also highlights radio as a reliable and easily accessible communication medium, adapted to the needs of those seeking information, entertainment, and companionship during work hours.
SindiRádio emphasizes that radio’s performance results from continuous efforts to maintain its relevance, integrating with new formats and digital platforms without losing the essence that captivates listeners. “Radio is plural, democratic, and always within everyone’s reach. It’s this connection that maintains its leadership and importance in people’s daily lives“, concludes Melão.
