The dietary supplements sector in Brazil has never been so heated. Valued at 6.4 billion reais in 2023 and projected to reach 10.8 billion by 2028, the segment has been the target of investors attentive to new consumer demands.
It is in this context of strong expansion that Raphael Mattos, one of the country’s leading experts in franchises and accelerated business growth, announces his entry as a partner in the company, a plant-based protein supplement brand, which has already raised 2.5 million reais and has a strategic team of investors, including singer Di Ferrero.
Mattos’ arrival on Sunrize’s board of shareholders is not just a strategic move, it is a milestone for the operability’s scalability. Founder of Scale Company and Acelera, a franchise accelerator that has propelled some of the country’s largest chains, the entrepreneur has a strong track record of turning promising businesses into success stories. Now, he joins Sunrize with the goal of structuring the brand’s expansion and taking it to a new level of growth, leveraging the consumer wave driving the healthy food sector in Brazil.
“The demand for plant-based proteins is on the rise, and Sunrize has great potential for impact. The strategy now is to expand our production capacity, optimize the distribution chain, with a strong digital presence, and position the brand to reach an even larger audience,” he says.
According to the expert, the growth plan involves not only consolidating Sunrize in the national market but also exploring new international fronts. With a business model structured to attract strategic investors, the company is preparing to scale up and compete with industry giants.
“Sunrize was born in a highly promising niche, serving an audience seeking healthy and sustainable alternatives without compromising on quality and nutritional performance. Now the brand has everything it needs to accelerate its presence and capture an even larger share of a market that continues to grow exponentially,” concludes Mattos.
