InícioNewsSumsub launches reusable digital identity that simplifies online service authentication

Sumsub launches reusable digital identity that simplifies online service authentication

The repetition of identity verification processes across different services, such as financial or transportation apps, is one of the factors that leads users to lose interest and even abandon completing an access. To address this issue, Sumsub, a global end-to-end verification platform, announced the launch of its Reusable Digital Identity package, designed for businesses and users. The solution optimizes the Know Your Customer (KYC) phase, which aids in preventing fraud and illegal activities, by retrieving documentation already verified by the platform, thus reducing the repetition of the same uploads.

The Reusable Digital Identity package includes two main features. The Sumsub ID allows users to store and reuse their verification documents for new accesses within the Sumsub ecosystem, which includes over 4,000 companies. Meanwhile, the Reusable KYC enables corporations to share user verification information among themselves with consent. According to Sumsub data, one in three people undergoing a verification process had already been previously authenticated by the company.

This convenience can reduce the average onboarding time by 50%, improving the user experience. For businesses, adopting these features increases conversion rates by 30% for new accesses while performing all necessary compliance checks. Additionally, personal data stored or shared with third parties for verification is fully protected and compliant with LGPD regulations.

The adoption of technologies for more integrated and secure identification is gaining momentum in Brazil, as demonstrated by the widespread issuance of the new National Identity Card (CIN). To date, more than 21.5 million documents of this type have been issued, modernizing the identification process by integrating facial biometrics and fingerprints, along with a QR Code for instant validation via gov.br.

A study by Serasa Experian also revealed that the CIN has a fraud rate of just 0.08%, nearly 98% lower compared to the old RG and driver’s license. With the new documentation cross-referenced against Sumsub’s database, Brazilian users gain even more security, reduced fraud, and improved user experience.

“With a decade of experience in the market, our vision remains clear: to provide digital identity verification for global businesses with the same speed and convenience as payments, without compromising compliance and security,” says Vyacheslav Zholudev, CTO and co-founder of Sumsub. “With Sumsub ID and Reusable KYC, we are redefining digital identity verification, helping companies make their onboarding more efficient while giving users full control over their documents and data. This is a significant milestone in our mission to make identity verification faster, safer, and more reliable for everyone.”

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