The subscription market in Brazil is establishing itself as one of the most effective strategies to ensure financial predictability, customer retention, and sustainable growth. But, despite all the positive signs, many e-commerce businesses are still failing to take full advantage of this sales and payment alternative.
While the model is widely used in digital services (such as streaming, telephony, and internet), physical products still have much room to grow. Wine, book, and specialized club subscriptions are gaining traction but still represent a small portion of the potential market.
The major advantage of the recurring model in e-commerce lies in three pillars:
- Predictable and scalable revenue
- Ongoing customer relationship
- Greater understanding of consumer behavior
These elements strengthen strategies like upsell, cross-sell, increased average order value, and reduced reliance on seasonal sales.
“Offering a subscription goes beyond convenience. It’s about building a relationship with the customer. Here, personalization and convenience are key. The consumer wants control: they need to be able to edit their subscription, pause deliveries, change payment methods, and, of course, be treated exclusively,” says Mariana Coltro, Sales Manager at Lyra.
Platforms like Cyclopay already work with this vision—integrating flexible plan management, multiple payment methods (credit card / Pix / bank slip), communication flows, and unified reports. This not only simplifies operations but also empowers the end customer.
“Subscription is more than revenue: it’s a relationship. At Cyclopay, we believe the subscription model bridges financial efficiency and customer proximity. The market is ready, consumers are already accustomed to it, and now e-commerce just needs to adapt, invest in technology, and turn this opportunity into a competitive advantage,” adds Mariana.
The benefits and features of recurring payments can be seen at Bett Brasil, the largest innovation and technology event for education in Latin America, at the Cyclopay space (booth Q 170), taking place from April 28 to May 1 at Expo Center Norte in São Paulo, with free admission.
