The digitization of communication at points of sale has proven to be a competitive advantage for companies looking to increase their revenue. According to a study by Digital Signage Today, businesses that use digital screens to promote products in their stores see a sales increase of up to 30% for those items. As a result, the technology brings customers closer to the right offer, at the right time, and in a visually appealing way.
A practical example of this transformation is the Monlevad network, which has three stores and implemented over 30 digital screens in their points of sale. The initiative made communication faster and more impactful, enabling dynamic displays of promotions, seasonal campaigns, and product information. As a result, the brand strengthened its innovative and technological identity, improved customer interaction, and enhanced the perception of modernity in its stores—factors that directly contributed to a better customer experience and increased sales.
According to Renata Viezzer, CEO of Supermídia, the transformation goes beyond sales. ‘It’s important to look at the challenges that digital screens have solved: operational agility, campaign standardization, less rework, and more control over what is communicated at each point in the store. All of this without losing sight of what matters most: the customer experience,’ she highlights.
