After going viral on social media with the video Brazil’s Influencers, featuring historical Brazilian personalities created by AI, Streamshop, an interactive video platform, took another step toward innovation focused on online retail.
With the technology Video Commerce StreamShop, retailers can incorporate interactive videos directly into e-commerce pages in various formats. “The central idea is to put e-commerce in motion, allowing brands to insert video content directly on their own websites, not just presenting them on social media,” explains Marcio Machado.
According to the startup’s founder, the use of this technology shows a 120% increase in sales of products with associated videos. “The key differentiator of Video Commerce is that it integrates videos directly into the purchasing journey, allowing consumers to interact with products in a more interactive and engaging way. Brands are already producing content for social media, but these materials are not always used strategically within the sales funnel“, points out the executive.
The next step is the development of generative AI for producing videos at scale from existing static photos of products. The new artificial intelligence technology developed by StreamShop creates realistic videos in just a few minutes, simulating different angles, movements, and even variations in lighting and scenarios.
In the attention economy, a product video is worth more than many images, and with this innovation, we can simplify the content development process and reduce production costs, enabling scale and speed for brands.
In fashion retail, for example, a simple photo of a model comes to life, simulating an authentic video. The AI creates movement, as if the professional were in a real studio photoshoot, further enhancing the showcased piece. The result is a dynamic and engaging visual experience that brings the consumer closer to the reality of the product.
The video “Brazil’s Greatest Influencers,” which pays tribute to historical personalities, surpassed 5 million organic views on Instagram alone. For the executive, this demonstrates the engagement power of StreamShop .
