A Loco, one of the largest global live streaming platforms, is officially launching in Brazil today. Focused on community engagement, interactivity, and personalization, the platform will offer revolutionary ways to connect streamers and their audiences. After a successful beta phase in December 2024, the platform’s debut begins with exclusive partnerships with Brazil’s most celebrated gaming content creators, such as Nobru, Cerol, Paulinho o Loko, Piuzinho, Freitas, and others.
“Loco is not just another platform; it’s a movement,” said Firasat Durrani, co-founder and head of content partnerships at the platform. He adds: “Most international streaming platforms struggle to truly connect with local gaming communities. At Loco, we are revolutionizing this approach, growing alongside our users and transforming how creators and their communities interact. Brazil’s gaming community has always been a pioneer, and with Loco, we’re giving them a stage as authentic and dynamic as they are.”
A Place for Connection and Creativity
Loco is built on the belief that true connection flourishes in authenticity. From its mobile-first design to its gamified rewards and community-focused tools, the platform is redefining what live streaming can achieve. Whether you’re a casual gamer, a dedicated creator, or a fan seeking the next big moment, Loco offers vibrant, human, and unexpected experiences.
Key features and initiatives include:
- Empowerment at every level: The newly launched Loco Partner Program offers personalized support, online and offline training, and growth tools for creators, whether they’re starting as a hobby or building a career;
- Creator-focused: Transparent earnings with an industry-leading revenue-sharing model, ensuring creators keep the majority of what they earn;
- Discovery and interactivity: New discovery methods with innovative ways for viewers to engage with creators and each other;
- Proven technology: With 60 million users and over 600,000 streamers creating content on the platform in South Asia, Loco brings its technological expertise to the Brazilian region.
“At Loco, creativity is at the heart of everything we do,” said Durrani. “Brazil’s incredible creative potential deserves a platform that amplifies their voices and celebrates their originality.”
Among the most popular games streamed on Loco are globally acclaimed titles like PUBG Mobile, Battlegrounds Mobile India, Free Fire, Valorant, and others. Loco has also been home to some of South Asia’s most-watched gaming content, including India’s first BGMI LAN – All Stars Invitational with Nodwin Gaming, BGMI Masters Series 2022 – India’s most-watched esports tournament of all time and Krafton’s first official BGMI LAN tournament – BGMI Showdown 2022, and the first Valorant LAN tournament. Loco was also the official broadcasting platform for the NBA 2K League in India and has partnered with prominent esports organizations like Fnatic, S8ul, as well as major game publishers like Activision and Krafton.
