A Plaza, a startup that’s transforming the real estate market through AI agents, has just announced the launch of Maya ADM, a virtual assistant focused on rental management, developed after a R$2 million investment. The technology automates processes like issuing invoices, contractual queries, penalty calculations, inspection scheduling, maintenance requests, and contract termination, operating proactively through automated calls and WhatsApp messages.
With this new feature, Maya — Plaza’s virtual employee — expands her scope beyond commercial service and now autonomously resolves key bottlenecks in real estate administrative operations. The assistant’s evolution reflects Plaza’s commitment to making agents and brokerages more productive and efficient through smart automation and cutting-edge technology. Today, up to 90% of Maya ADM’s customer service interactions are resolved without human intervention, solidifying Maya as the most advanced and comprehensive artificial intelligence solution in Brazil’s real estate market.
“This radically improves the experience for renters and property managers, delivering greater agility, response accuracy, and a closer, more proactive connection among all parties,” states Julio Viana, CEO and co-founder of Plaza.
Communication between real estate agencies, tenants, and landlords remains largely manual, fragmented, and data-unintelligent— creating noise, rework, and service delays. With the arrival of Maya ADM, Plaza isn’t just automating critical tasks humanely through voice with 24/7 availability—it’s also building an intelligence layer into relationships. The assistant understands each client’s specific needs based on contract details and interaction history, enabling personalized communication and anticipatory solutions.
According to Brain Inteligência Estratégica data, 78% of Brazilian real estate firms still use manual processes in administrative routines. With Maya ADM, early adopters have automated up to 93% of customer service, demonstrating the solution’s high potential to scale operations without increasing staff costs.
““Administrative service is often more complex than sales or leasing itself. With Maya ADM, we free teams to focus on strategic tasks while AI handles the rest—with voice, clarity, and autonomy” adds Viana.
Maya Fala: A virtual salesperson who calls tenants and schedules visits
Beyond Maya ADM, Plaza is also expanding its commercial operations with an industry-first tool for Brazil’s real estate market: Maya Fala is a voice-enabled virtual assistant focused on lead conversion.
The service overload at real estate agencies is so intense there’s scarcely time for personalized remarketing. Maya Fala boosts conversion by understanding client needs through analyzing their property interaction history and CRM data, delivering empathetic, tailored, solution-driven service to elevate customer experience and improve agency sales.
“Maya Fala was created to optimize first contact with clients. Instead of waiting for WhatsApp or email responses, she calls and speaks to prospects. It’s like having a 24/7 sales team that never loses its human touch” highlights Raphael Garcia, Commercial Director at Plaza.
The combined operation of both assistants—Maya Fala and Maya ADM—enables real estate agencies to automate everything from initial lead contact to daily administrative problem-solving, with efficiency, personalization, and proprietary AI technology.
