Organizations across various sectors have been generating data at an exponential rate, but most of this information remains underutilized. Many companies still struggle to integrate sources, structure data, and convert it into business intelligence. For experts, the most efficient solution lies in using artificial intelligence algorithms and predictive analytics—tools capable of automating processes and supporting decisions with greater precision.
Although it may seem challenging for some sectors, this is the field of startups that master data infrastructure and AI applications. These companies have been developing technologies that organize and process large volumes of information, becoming essential allies for businesses looking to gain efficiency, scale operations, and make data-driven decisions.
According to Eduardo Langowski, CEO of Leads2b—a startup that uses big data and AI to create marketing and sales solutions—the problem isn’t the technology but the low visibility of these solutions among Brazilian entrepreneurs. ‘Many of these startups prioritize technical development and product validation in niche markets, leaving communication and sales strategies for later. As a result, even solutions with high added value face barriers to gaining traction,’ he explains.
He further emphasizes that, with over 25 million active businesses in Brazil, the market is promising but requires structure to scale. ‘Without strong distribution, even the best product risks failing to thrive,’ he states.
Given this scenario, investment becomes a key factor. Beyond financial resources, experienced investors offer strategic knowledge, connections, and support to structure critical areas. ‘Capital helps, but the right guidance ensures long-term sustainability. Entrepreneurs need to be prepared to absorb this exchange with maturity,’ reinforces Langowski.
With this goal in mind, Start Growth—a venture capital firm combining capital, operations, and market intelligence—has reopened its selection round for startups with data and AI solutions. The final deadline for applications has been extended to June 17. The initiative allocates up to R$ 5 million to selected companies, and the application process is available on the website www.startgrowth.com.br.
The selection takes place in three stages: online registration, solution presentations, and in-depth business plan analysis. In addition to financial support, approved startups receive guidance from the Start Growth team to accelerate their sales strategies and solidify their operational model.
For Marilucia Silva Pertile, co-founder of Start Growth and startup mentor, the goal is to attract businesses that treat data as strategic assets. ‘Today, data is the new oil. But to extract value, you need to know how to refine it. We seek startups that master this logic,’ she evaluates.
The executive explains that companies offering solutions for system integration, workflow automation, predictive analytics, and AI-enabled business operations will be prioritized.
Journey and Impact
Since 2014, Start Growth has operated as an investor and accelerator for startups, helping companies overcome the so-called ‘valley of death’—the critical phase between market validation and scaling. Using the Start Growth Method, the accelerator combines capital with hands-on operations and direct mentorship from founders.
Among recently supported success stories are SmartSave, a fintech that automates financial reserve-building through digital micro-economics, and Pontomais, an HRtech for team management and time tracking, which already has over 1 million active users.
Leading the investment strategy is Marilucia Silva Pertile, an administrator with specializations in Startup Valuation, Commercial Management, and Strategic Planning. In just the last few months, she has overseen the allocation of over R$ 40 million in new investments.
According to the executive, the current call focuses on SaaS, B2B, or B2C startups with rapid growth potential and intensive use of data, automation, and AI. ‘Our focus is on founders who combine product vision with execution capability and scaling ambition,’ she concludes.
