With the turn of the year, many professionals take advantage of the renewal moment to rethink their career goals and seek new opportunities in the job market. After all, the start of a new cycle is an excellent chance to plan changes, align objectives, and invest in personal and professional development. But in an increasingly competitive market, standing out requires more than just a well-crafted resume—it demands strategy, self-awareness, and preparation for current trends. This is what Hosana Azevedo, Head of Human Resources atInfojobs, a job site and app that connects talent and companies
“This is the ideal moment for professionals to assess their trajectories and identify areas for growth, whether in mastering new skills, positioning themselves in the market, or strengthening their professional networks. The market is becoming more dynamic and increasingly values those who can combine technical and behavioral competencies with a solid and well-directed career plan,” emphasizes the expert.
Based on this perspective, it’s essential to adopt a strategic approach to boost your career and seize the opportunities the market offers. To assist in this process, Hosana Azevedo shares practical and assertive tips for those who want to start the year on the right foot and stand out in their job search in an increasingly competitive market.
1. Update and highlight your resume
The first step is to ensure your resume is up to date and highlights your most recent accomplishments. ‘A good resume goes beyond listing your experiences. It should showcase concrete results, like goals achieved or projects delivered, in a concise and visually appealing way,’ suggests Hosana. She also emphasizes the importance of tailoring the document for each job. ‘Research the company and adapt your resume to highlight the skills and experiences that best align with what the organization is looking for.’
2. Invest in digital skills and soft skills
In an increasingly digital world, skills like proficiency in technological tools, data analysis, and fluency in remote work platforms are key differentiators. Hosana also highlights the relevance of soft skills. ‘Today, skills like communication, problem-solving, and teamwork are valued just as much as technical competencies.’ Online learning platforms are an excellent way to acquire or enhance these skills.
3. Expand your networking and participate in events
Staying connected with other professionals in your field is essential. ‘Attending events, job fairs, and discussion groups is a great way to meet people, understand market trends, and even discover job openings before they’re publicly announced,’ Hosana remarks.
4. Set clear goals and create a career plan
Establishing specific objectives and creating a plan to achieve them is a crucial step. ‘A well-structured career plan helps professionals visualize where they want to go and devise strategies to reach each target,’ says Hosana. Tools like the SMART method (specific, measurable, achievable, relevant, and time-bound) can be useful in this process.
5. Prepare for dynamic selection processes
Selection processes have become more interactive and tech-driven, involving group dynamics, online tests, and case-based interviews. ‘Being prepared for this new format is essential. Research the company, practice your personal pitch, and be open to participating in activities that assess both behavioral and technical competencies,’ advises Hosana.
“Starting the year with a well-defined strategy is the key to turning ambitions into achievements. The job search is a journey that requires self-awareness, strategy, and determination. Taking advantage of this renewal moment to invest in yourself, align your goals, and prepare for the market’s demands can open doors to new opportunities and career advancements. With focus, determination, and the right actions, 2025 could be the year you take the next big step in your career,” concludes the expert.
