A Bitso, Latin America’s leading crypto-based financial services company, announces the third edition of the report ‘Crypto Landscape in Latin America’, an in-depth study on the trends and behaviors shaping the crypto economy in the region. The research highlights a year marked by growth and maturation of the crypto market, driven by factors such as regulation, technological innovations, and increased institutional participation.
In Brazil, cryptocurrency adoption continued to expand, with a 6% increase in the platform’s user base. One of the study’s key highlights is Brazilians’ preference for stablecoins, which surpassed Bitcoin in purchases made in 2024. USDC and USDT accounted for 26% of digital assets purchased in the country, while BTC represented 22%, reflecting interest in more stable options amid the volatility of the real.
“With an increasingly dynamic crypto ecosystem and advancing regulation, Brazil remains a strategic market for us. The study’s data shows that the Brazilian market is maturing rapidly, with more experienced investors diversifying their portfolios. The trend is for this evolution to continue, driven by institutional growth and greater access to blockchain-based financial services,” says Bárbara Espir, Country Manager of Bitso Brazil.
Profile and behavior of Brazilian investors
In a year of consolidation for the crypto market, Brazil remained one of Bitso’s key markets in the region. The number of platform users in the country reached 1.9 million, recording a 6% growth compared to the previous year. The dominant age group among investors remains 25 to 34 years old, representing 38% of active users.
Another highlight is the greater diversification of Brazilian portfolios. In 2024, Bitcoin remained the most held asset in the country, but its share in portfolios decreased by 13 percentage points. This movement is associated with profit-taking after the cryptocurrency’s appreciation throughout the year. In contrast, stablecoins such as USDT and USDC gained relevance, with a 7 percentage point increase in the holding of these assets.
The growth of memecoins was also a phenomenon in the country, with the PEPE token standing out, which saw a 12 percentage point increase in investors’ portfolio composition.
In addition to diversification, the study also points to an advancement in the sophistication of Brazilian investors. The number of users using advanced trading tools grew in 2024, reflecting greater interest in more elaborate trading strategies. Bitso Alpha, which allows for scheduled orders and the use of technical analysis, has been increasingly adopted by clients.
Regulation drives adoption and security for investors
Regulatory progress has been a decisive factor in the maturation of the crypto market in Brazil. With discussions on the Legal Framework for Cryptocurrencies and the regulation of stablecoins gaining traction, investors have gained more security to operate in the sector. This regulatory evolution not only strengthens user protection but also attracts institutional investors, who seek a more structured and transparent environment. As a result, greater predictability has encouraged the adoption of crypto assets and consolidated Brazil as a market with great potential for the sector.
The report analyzed the behavior of Bitso’s user base of over 9 million users throughout 2024. The focus was on countries where the company operates: Argentina, Brazil, Colombia, and Mexico.
To read the full report, visit the website: https://blog.bitso.com/pt-br/bitso-panorama-cripto-america-latina-2024.
