Getnet, a payment solutions technology company of the PagoNxt group, part of the Santander group, releases sales results in Brazil during Mother’s Day week, comparing the period from 2024 to 2025. Retail revenue grew by 15.46%, driven especially by a 21.71% increase in digital commerce and a 13.99% rise in physical sales.
Physical commerce still accounts for over 90% of total purchases. Although there was no volume growth, physical retail saw a 16.9% increase in average ticket size.
Among the sectors that stood out most in consumption growth, perfumes, cosmetics, and beauty products led with a significant 19.08% increase, reflecting the search for more personalized and sophisticated gifts. Meanwhile, the footwear segment recorded a 9.19% rise, indicating a preference for fashion and utility items when choosing gifts.
“The 15.46% growth in spending by Brazilians during Mother’s Day week in 2025 reflects a combination of economic and behavioral factors. Mother’s Day remains one of the most important dates for national retail, with strong emotional appeal, which encourages consumers to invest more in gifts, experiences, and celebrations,” says Rodrigo Carvalho, Getnet’s analytics superintendent.
