A Soldiers Nutrition, a national dietary supplement brand, has just reached a significant milestone: its Unflavored 600g Monohydrate Creatine completed one year as the best-selling product in the “Sports & Fitness” category on Mercado Livre, Latin America’s largest marketplace.
This result reinforces the effectiveness of the Direct-to-Consumer (D2C) model adopted by the company since its founding in 2015. Created by Yuri Abreu, Soldiers was born with the purpose of democratizing access to high-quality supplements by eliminating intermediaries and offering more competitive prices—a philosophy summarized in the motto “Excellence For Less”.
Currently, the brand’s official channel on Mercado Livre represents the primary source of the company’s total sales, positioning the platform as a key piece in its digital strategy. In 2024, Soldiers generated R$ 250 million in revenue, a growth of approximately 2,000% in just two years.
“The results we achieve are the result of consistency, delivery, and honesty with
those who matter most—our consumers. The trust we’ve built is reflected in every review, every repurchase. Today, Mercado Livre’s relevance in this process is undeniable. When two companies work with seriousness and customer focus, the market responds,” says the founder and CEO of Soldiers Nutrition.
In addition to focusing on fair pricing and efficient distribution, Soldiers heavily invests in digital branding and community building. The brand has over 200 ambassadors, partnerships with content creators, sports sponsorships, and engagement initiatives that strengthen its online and offline presence.
With a strong presence in its own e-commerce and partner marketplaces, Soldiers Nutrition continues to expand, remaining among the leaders in the segment with its commitment to delivering performance, quality, and trust.
Partnership with Neymar Jr.
In February 2025, Soldiers Nutrition launched a product line co-created with superstar Neymar Jr.—Next10. This strategic move strengthens its portfolio, offering consumers a more complete and integrated experience in sports and dietary supplementation. Next10 also has an official store on Mercado Livre, leveraging the platform’s relevance and the success of its parent brand.
