A Software.com.br, a Brazilian company founded over 15 years ago in São Paulo and recognized as a reference in technology solutions for the Latin American corporate market, announces another business partnership in 2024 – this time with Canada’s Hootsuite, a global social media brand management company whose namesake cloud platform is used in over 200 countries by more than 16 million users and 800 members of the Fortune 1000 – the famous annual list compiled by the North American business magazine Fortune ranking the 1,000 largest U.S. companies by revenue.
Under the agreement, Software.com.br will be responsible for the SaaS commercialization (Software as a Service) of the Enterprise edition of the Hootsuite solution to the corporate market in Brazil, Mexico, and Colombia. The Enterprise package starts with 5 users and 50 social media accounts, offering centralized dashboard tools for agile, secure, and high-performance workflows for approval processes and resource management, customized analytics, social listening and advanced inbox, plus post performance reports, sentiment reports, industry and competitor benchmarks, report scheduling and exporting, ad spend analysis, and single sign-on (SSO) for security and occupational health.
Hootsuite Enterprise offers advanced engagement features and ensures productivity for social media managers and employees by facilitating daily tasks and routines, from content curation, scheduling, and post publishing to team collaboration and ROI calculations (Return Over Investment, acronym in English for Return on Investment), with real-time monitoring for quick decision-making.
Hootsuite Enterprise also includes a content library and offers users free training from the Hootsuite Academy, including access to priority, dedicated, and direct support with a customer success manager to help maximize the use of the solution.
The Enterprise package complies with GDPR (General Data Protection Regulation, in Portuguese) and boasts the largest ecosystem of any other social media management platform on the market, such as Adobe Stock, Dynamics, Salesforce, Slack, Tableau, Power BI, among others, with quick and automatic integration to Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Threads, WhatsApp, and Pinterest accounts.
‘The commercialization agreement with Hootsuite is a tactical move and symbolizes another achievement for Software.com.br in offering a robust and comprehensive portfolio that includes the world’s best and most advanced technological solutions to meet the most pressing demands of our corporate clients in Brazil, Colombia, and Mexico,’ says Rodrigo Villar, CEO of Software.com.br.
‘The partnership gives us the opportunity to demonstrate, promote, commercialize, and reference the numerous benefits of Hootsuite Enterprise to agencies, Marketing managers and teams, and schools, governments, and companies across various sectors looking to leverage, improve, and elevate their social media presence through the best and most widely used platform for managing actions and strategies focused on brand and business growth on social networks,’ concludes Villar.
Executive Beatriz Vieira, Territory Manager for Hootsuite in Brazil, visited the Software.com.br offices in São Paulo, reinforcing the importance of this collaboration for strengthening Hootsuite’s presence in the Brazilian and Latin American markets.
“The visit was an excellent opportunity to strengthen ties, align expectations, and plan the next steps of this strategic partnership that will bring great benefits to our clients throughout the region,” the executive states.
